How to Make a Video That Everyone Will Be Talking About

The popularity of online videos has taken off like wildfire. With some of the most popular video sites, people can type in a keyword to watch how to do or make things, videos that are funny, or ones that offer business opportunities.

When you make a viral video, it means that the popularity of it explodes due to ‘word of mouth’ spreading. This is a marketing opportunity you don’t want to pass up. And in fact, it’s not hard to learn how to make one that gets this popular.

You want people to send it along to everyone they know– coworkers, friends, and family. This is your biggest goal. It’s through extremely popular videos that you can make a killing. They bring in more money, and they bring you more clients or customers.

But how do you learn how to make a video that goes viral? Here’s a few pointers to get you started. First and foremost, it has to be interesting. You want people who watch the video to think, ‘Dang. I need show this to Bob/my coworkers/Aunt Lulubelle, they just have to see this!’ You can do this in many ways.

Stand out and create a video of someone doing something fantastic or unbelievable. Pump up it with shocking statistics, or entertain your viewers with a cute cartoon. Doing any of these things will make your creation more interesting, which also means that people will want to send it along to family and friends.

But you also want to be sure that it is of high quality. You don’t want people to have trouble viewing it. Avoid putting in a lot of hype or unbelievable claims; that could work against you.

One more thing: When learning how to make a video that becomes viral, be sure to put it in the right category! That way, people are already searching for something like your video. Good luck!

Internet Marketing With Social Media – Correctly Utilizing Photos And Videos For Business

According to a recent article on Online PR News, the increasing popularity of social media sites like Facebook and Twitter makes this a growing medium that can be used to market your business out to potential consumers. While it’s still early for most small businesses to buy into the concept of social media marketing, the truth is that now is the time to get started. This article will discuss the benefits and best methods of using Photos and Videos to help promote your business.

Marketing Using Photos or Videos- Good Or Bad?

The use of social media is growing in popularity and many large corporations are taking advantage of this new niche market and reaching out to potential and current consumers through a series of online ads on these sites. Everything from breaking company news to special promotions and coupons can be posted on their sites, and there are a number of applications and services to make this easier on your company.

Using photos and Videos can help get your message out to your customers more efficiently than just text alone. However, you may need to get outside help unless you are familiar with taking pictures and/or videos yourself. The good news is that you probably know someone who is willing to help you out for a small fee, so the expense here is not very high. Photos can be taken to highlight your products or services and/or Company personnel or vehicles. Videos can be used to interview yourself and/or company employees. You may even consider making Video Testimonials from satisfied customers, but don’t forget to get a release from them authorizing you to use their name and image. The same goes for photos too.

To get ideas search the websites of companies in your type of business and then also look at others such as Car Dealers, Plumbers and Attorneys who typically use testimonial letters from satisfied customers to help promote their business. You should also spend some quality time looking at videos posted on YouTube to see how easy it can be to make a video.

Of course, this is but an example of how social media sites can be used for marketing the products and services of small businesses. And that should the market for social media marketing continue to grow in popularity as suggested by Online PR News, many small businesses can begin to use this inexpensive resource to help grow their businesses regardless of whether they develop specific promotions or choose to use social media in a more general way such as highlighting the company’s products or services.

As you begin to develop and/or expand your presence on the Internet for your business consider this: Websites and/or services like YouTube, Twitter, Facebook and others are good solutions to help jumpstart your marketing campaigns online. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.

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Will Video Advertising Work For My Business?

If you are wondering if video marketing online will work for your business, the answer is yes, when done the right way. You have to get some things right to be most effective. Here are some ideas for making good videos that will bring new buying customers to your company. These customers may very well feel as though they already know you because of your videos. This is a good situation to be in.

  1. Aim for quality content and production values in your videos. Good and interesting content will do wonders to attract new customers to your business. You need only some basic equipment to put your videos together and you probably already have some of it on your computer. An inexpensive video camera can produce remarkable, high quality results, so you need not spend a fortune on a camera. Likewise you will find that the video editor that you need to produce your video need not be expensive either. In fact Windows Movie Maker is probably already included on your PC and it is all you need to start producing high quality, appealing videos.
  2. When thinking about the length of your videos remember to “leave them wanting more.” This is good advice because you want to keep your videos snappy and to the point. Of course the length of your videos depends on the material you have but you will find it better to break your videos into several shorter ones than into a lengthy one that might leave your audience bored. So what length should your videos be. 30 seconds to 3 minutes seems to be a good length for most marketing videos. This length will be more enjoyable to your viewers and keep them as fans.
  3. Meter your videos out, don’t dump them on YouTube all at the same time, rather stretch out their release to build a steady fan base. This will allow you to watch your audience reaction to your videos and make adjustments as you make new ones. Be sure to let your audience know when you release new videos. If you have a blog, Facebook, or Twitter, be certain to update those fans about your latest video.

Video advertising for your small business can be one of the best investments that you can make for your business. It is inexpensive to produce and can really rivet the attention of your potential customers. Anyone can make effective videos with simple and low cost tools.