Is Online CNA Training Good Or Bad?

Online CNA training has become very popular in recent days. This is true for all online courses as well. Some universities even provide online degrees. With the help of today’s technology, learning has become easier and available to anyone. People with day jobs, don’t have to drive all the way to night school. They can eat dinner, and after that learn from the comfort of their own home. The entire CNA training cannot be completed online, but the theoretical part can be learned through the web. As in all other online learning, there is controversy going on about CNA courses as well. So, are they good or bad? Each person can read the pros and cons and make up his or her mind.

Online CNA training is good

Those that support this type of schooling have made valuable points. First of all, a nurse’s assistant will not perform any medical procedures. And even though this does not make their job any less important, it is something to keep in mind. Second, even though the theory part can be learned online, the practical bits of the course still have to be attended at a clinic. Third, an online theory course cannot be interrupted by students coming in late. Also, the teacher can be late, or those interested in taking the course can get stuck in traffic. This means that if an emergency happens, a person will not miss even a second from the lecture, because he or she can watch it when there is enough time. Fourth, any questions a student may have will be answered in an online voice chat discussion or on a forum.

The certification exam issued by the state is the same for everyone. Both online and on-campus students will have to pass it in order to get certified. Those that have taken an online course will not take the test online as well. Every person, regardless of how he or she prepared for the test will have to be present on the test date.

Online CNA training is bad

Those that are against online training have valuable points as well. CNAs are part of a medical team. This means that they have to be very well prepared. The face to face interaction between students and their teacher is important. Some people learn better when they are in a classroom environment. Is watching videos good enough to prepare everyone for the state issued examination?

Online CNA training can be good or bad. The only one who can decide which option is true is the student. If a person is motivated and knows what he or she wants, then it wouldn’t matter whether or not the theory part is completed in a classroom or online.

6 Easy Ways to Get Your Online Marketing Videos Seen by the Masses

Online video marketing is quickly becoming one of the most effective methods for marketing ones self or business via the internet. Many marketers have found that creating videos that promote their services have greatly increased the amount of potential buyers that now flock to their websites.

Here’s the thing. Just like any other marketing method, if you do not know how to properly use the method your results will be limited. You may have mastered the art of making promotional videos, but do you know how to get them in front of people?

Here are 6 easy ways to get many eyeballs watching your online videos.

1. Upload them to YouTube. This is a must for online video marketers. YouTube is the largest and most popular video viewing site on the web. YouTube gets millions and millions of viewers everyday so it would just make sense that you put your videos on this grand stage for video marketers.

2. Use a video distribution service. There are several services out now that allow you to submit your videos to multiple video sites with the push of a button. Using these kind of services will definitely get your videos more viewers. It will also help get your videos good ranking in the search engines.

3. Post them on your blog. If you have a blog you should be putting your videos on it. You can make it an entry by simply writing a little summary about the video and then uploading it to the post.

4. Send it to your list. If you have a mailing list sending your video to them will get you some views. Depending on how big your list is this could be huge for getting the word out for whatever it is you are promoting.

5. Bookmark your videos. Yes, you can bookmark your videos and get a ton of traffic from doing it. I recommend using services that allow you to bookmark at multiple sites by pushing a button. These services are much like the video distribution sites. All you need to do is a Google search on the phrase “bookmarking distribution” and you will find several options for you to choose from.

6. Post your videos in forums. Get registered with forums that are related to your niche. Once you establish yourself as an active member you maybe able to help others out in a post by recommending viewing your video. Be sure to read the terms and conditions of the forum before doing this.

Five Reasons Why Business Videos Fail

I’m often surprised when I hear about organisations that have tried video but consider it didn’t work for them. After a bit of digging it appears most had a poor experience due to one or more of the following:

Concept

The number one reason a video fails to get the right message across to the right audience is a bad concept. It needs to be relevant, engaging and if at all possible original. Also will your message actually work on video? Any kind of video should be viewed as a potential advertisement for your organisation and like an advertisement it has to be planned carefully and executed with precision.

Time should be spent developing a script and/or a storyboard that will help all parties visualise what is required and what will be delivered.

Actors & Presenters

Yes we know John in sales is a great talker and customers love him but how will he come across in front of a camera. A quick screen test will let him know what he’s in for and tell you if he’s the right guy. Too many clients paint themselves into a corner by insisting on a particular presenter, then have to ‘make do’ on the day.

If no one in an organisation is suitable then professional presenters and actors aren’t that expensive and they take away the risk. Alternatively you may consider just a voice-over.

Filming

A lot of video production companies bang on about their equipment… ‘my camera cost £10,000, we have the best lights’ etc etc. Yes, having good equipment is important but it should not be the sole reason for choosing someone to work with. Do they have experience in your industry or something similar? Ask to see relevant examples of their work.

When it comes to the filming (or more accurately the videoing) where it is done is very important. A studio is fine but filming on location will add another dimension and will enable viewers to put your message into context. Using a mixture of studio and location will break up the video and help maintain levels of interest.

Editing

Most people have a limited attention span, and that seems to be getting shorter by the year. They want information presented in small digestible chunks, if your video is too long viewers will simply get bored. Most online video players show the viewer how long the clip is even before they hit the play button – too long and they simply won’t watch. For most businesses the ideal duration is 100 seconds, if you have more to say simply chop it up into multiple videos.

Good editing, graphics and music will also add energy and dynamism to the production, but unless it is relevant steer away from anything too artistic or with too much movement, you don’t want your viewers feeling nauseous.

Delivery

Don’t go to all the trouble of shooting a video and then hide it away somewhere on your website. Have a clear strategy on how you will use it before you start filming. Of course put it on your website but why not on the home page? Does your organisation use social media – post links to the video on there and also upload it to all those sites that can accommodate video, it will help with your SEO.

Are there any events planned such as a conference or trade show where you can have the video running in a loop? Why not include a link in all emails, and not just those sent from the Sales department. If you are doing online advertising consider links from banner ads and MPU, some sites will also allow video ads. You can also link to the video from print ads by using QR codes or Blippar. USB memory sticks are very popular give-aways, why not put your video on them?

Your strategy should also include re-edits of the video, to freshen it up and add new content, this can be done for a very modest cost but will prolong the life considerably.

There are many other reasons why video does not work for organisations, but if you address these five to start with you are well on your way to a video that delivers results.