Internet Programs – The Good, The Bad, and The Ugly

So, you’ve decided to try an online opportunity. After all, they are quite the rage. But, before you sign up for just anything, know that Internet programs come in three types: the good, the bad, and the ugly. It’s pretty obvious that the good programs are the only ones worth considering. To find a program worthy of your time and efforts, look for the following features:

They Use Innovative Technology: The old ways of marketing are just that: old. Cold calling went out with the invention of caller ID, email solicitation declined with the onset of SPAM blockers and simply having a webpage suddenly became simply not enough. This makes the use of innovative technology in business programs extremely important.

A bad business program will have outdated marketing: it might rely on keyword driven traffic or only blog writing. A good business program will rely on much more. By using social networking, pod casts, and videos, good business programs utilize all the tools the web offers.

They Offer Training: Unless you are blessed with omniscience, chances are you don’t know how to do everything. If you are joining a new business, you need training. Without it, your success is compromised.

Good business opportunities will not only offer you training, but they will offer you training you can pursue on your own. Instead of waiting for someone to have to the time to tell you what to do, legit training programs allow you to roll up your sleeves and dive in as much – or as little – as you want.

They Don’ Require You to Have “Seven Friends”: We’ve all been there. We get a call from a long lost friend who says he’s calling just to say “hi.” Just as we are about to get off the phone, he tells us about a great opportunity he wants us to join. The only thing we need to do: get seven of our friends to join as well.

Pyramid schemes, though they run rampant, simply don’t work. They can only be sustained by talking others into joining, a task that grows increasingly harder in a poor economy. Avoid any business opportunities that parallel a pyramid scheme and stick to the ones where you benefit from your efforts.

They Don’t Require a Huge Deposit: If you had a ton of extra money lying around, you probably wouldn’t be looking at business opportunities in the first place. Chances are, if you lay down a huge deposit, you’ll never get it back. Instead, look for business opportunities that either require you to invest nothing monetarily or very little. You’re in this to make money, not the opposite.

They Make Sense: There are certain business opportunities out there that simply make no sense. You read the fine print once, twice, three and four times and you are still scratching your head as to how it works. If it’s that complicated, it’s probably a trick.

Certain businesses try to “sneak one by you” through confusion. This makes it a good rule of thumb to stay away from programs that are ridiculously longwinded, or ones that force you to read the entire dictionary, just to understand what they are saying.

Internet Marketing With Social Media – Correctly Utilizing Photos And Videos For Business

According to a recent article on Online PR News, the increasing popularity of social media sites like Facebook and Twitter makes this a growing medium that can be used to market your business out to potential consumers. While it’s still early for most small businesses to buy into the concept of social media marketing, the truth is that now is the time to get started. This article will discuss the benefits and best methods of using Photos and Videos to help promote your business.

Marketing Using Photos or Videos- Good Or Bad?

The use of social media is growing in popularity and many large corporations are taking advantage of this new niche market and reaching out to potential and current consumers through a series of online ads on these sites. Everything from breaking company news to special promotions and coupons can be posted on their sites, and there are a number of applications and services to make this easier on your company.

Using photos and Videos can help get your message out to your customers more efficiently than just text alone. However, you may need to get outside help unless you are familiar with taking pictures and/or videos yourself. The good news is that you probably know someone who is willing to help you out for a small fee, so the expense here is not very high. Photos can be taken to highlight your products or services and/or Company personnel or vehicles. Videos can be used to interview yourself and/or company employees. You may even consider making Video Testimonials from satisfied customers, but don’t forget to get a release from them authorizing you to use their name and image. The same goes for photos too.

To get ideas search the websites of companies in your type of business and then also look at others such as Car Dealers, Plumbers and Attorneys who typically use testimonial letters from satisfied customers to help promote their business. You should also spend some quality time looking at videos posted on YouTube to see how easy it can be to make a video.

Of course, this is but an example of how social media sites can be used for marketing the products and services of small businesses. And that should the market for social media marketing continue to grow in popularity as suggested by Online PR News, many small businesses can begin to use this inexpensive resource to help grow their businesses regardless of whether they develop specific promotions or choose to use social media in a more general way such as highlighting the company’s products or services.

As you begin to develop and/or expand your presence on the Internet for your business consider this: Websites and/or services like YouTube, Twitter, Facebook and others are good solutions to help jumpstart your marketing campaigns online. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.

Internet Marketing by LocalNet360
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Using Video on Your Website Or Blog – Are Your Videos Good Enough?

Video is becoming more and more popular online every day, and it’s more important now than ever before to use video on your website or blog. Comscore.com stated that in May of 2010, 84.4% of the total US internet audience viewed online videos, and that during that month alone, over 183 million US viewers watched almost 34 Billion videos. That’s about 186 videos per viewer, or more than 6 videos each day per viewer. It’s clear that if you aren’t using videos in your online marketing, you are being left behind. But you have to use them correctly.

Obviously, not all 34 billion videos viewed in May were sales or marketing-related videos; in fact, most of them were probably pure entertainment. But the simple fact remains that online videos are becoming more popular every month, and you will want to use videos on your website or blog. You will want your videos to be easy-to-watch, so that your visitors actually see your content. Too many videos are poorly made, and create frustrating experiences for viewers. This is not what you want to create!

Let’s just talk about marketing videos for a minute. The purpose of the video is to engage your viewer and get them to take action – a desired action. Maybe you want them to opt in to your list, buy your product, write a letter, or leave a comment on your blog. If your video rambles all over the place and confuses people, it’s likely they won’t take that desired action. You’ll want to have a good flow of information so that viewers are engaged in what you are sharing and are taken step by step through the sequence that leads them to taking action.

Videos that are too long can also pose a problem for viewers. Your videos should be long enough to make the point without being boring, and no longer. Currently the average length of an online video is under 5 minutes. If you want a longer video, or need to have a longer video in order to make your point, be sure it moves quickly and continues to hold the viewers’ attention. You can do that by providing great information that your viewer will want to see.

In our online business we get to see a lot of videos on websites and blogs, and you probably do as well. I’ll bet you have seen videos that are absolutely awesome, and some that are really pretty boring. Maybe even downright annoying! Stop and ask yourself how many videos you watched all the way through, and how many you clicked away from almost immediately. Something made you stop watching – some mistake or problem with the content or the video presentation.