Using Video on Your Website Or Blog – Are Your Videos Good Enough?

Video is becoming more and more popular online every day, and it’s more important now than ever before to use video on your website or blog. Comscore.com stated that in May of 2010, 84.4% of the total US internet audience viewed online videos, and that during that month alone, over 183 million US viewers watched almost 34 Billion videos. That’s about 186 videos per viewer, or more than 6 videos each day per viewer. It’s clear that if you aren’t using videos in your online marketing, you are being left behind. But you have to use them correctly.

Obviously, not all 34 billion videos viewed in May were sales or marketing-related videos; in fact, most of them were probably pure entertainment. But the simple fact remains that online videos are becoming more popular every month, and you will want to use videos on your website or blog. You will want your videos to be easy-to-watch, so that your visitors actually see your content. Too many videos are poorly made, and create frustrating experiences for viewers. This is not what you want to create!

Let’s just talk about marketing videos for a minute. The purpose of the video is to engage your viewer and get them to take action – a desired action. Maybe you want them to opt in to your list, buy your product, write a letter, or leave a comment on your blog. If your video rambles all over the place and confuses people, it’s likely they won’t take that desired action. You’ll want to have a good flow of information so that viewers are engaged in what you are sharing and are taken step by step through the sequence that leads them to taking action.

Videos that are too long can also pose a problem for viewers. Your videos should be long enough to make the point without being boring, and no longer. Currently the average length of an online video is under 5 minutes. If you want a longer video, or need to have a longer video in order to make your point, be sure it moves quickly and continues to hold the viewers’ attention. You can do that by providing great information that your viewer will want to see.

In our online business we get to see a lot of videos on websites and blogs, and you probably do as well. I’ll bet you have seen videos that are absolutely awesome, and some that are really pretty boring. Maybe even downright annoying! Stop and ask yourself how many videos you watched all the way through, and how many you clicked away from almost immediately. Something made you stop watching – some mistake or problem with the content or the video presentation.

Big Money in How-To Videos

This is a business that has made us BIG MONEY, How-To Videos.
In this article, you too will learn how to get into this lucrative business!
How-to videos can become very profitable, especially if you choose an interesting topic.

Obviously the first thing you’ll need, if you don’t have one already, is a good quality camcorder.
Get the best model you can afford, preferably with 3 CCD’s (Optical Pickups), and manual override controls.

Next you’ll need a good quality tripod, for steady shots.
Some good quality lights to illuminate your subjects.

Like video, good audio is just as important.
Make sure you have some good quality electric condenser and dynamic microphones on hand.
To monitor your audio properly, headphones are a must.
Get professional quality headphones.

A fast computer system, with a video capture card and editing software is a must.

The last thing you’ll need is a production video monitor, and monitor speakers.

Now that you’ve got your equipment, you need to do some research.
Go down to the local library or book store, and check out some how-to books.
Once you’ve produced your video, you’ll need to duplicate it.

The best way to do this in house (For Short Runs Only), is with a DVD duplicator.
If you need a large quantity (1000 Or More), you’ll be better off sending them out to be replicated.

You may have some customers that will prefer VHS tapes over DVD’s.
It may be a good idea to keep some VCR’s around with a distribution amp, this way you can cater to a larger audience.

To design your video cover, you’ll have to get some photo imaging software, and a good color printer.

Advertise your product online, in magazines and newspapers, to get the word out.

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5 Predictions for the Future of Animated Marketing Videos

It’s no surprise that animated marketing videos offer one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly.

Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video.

Whiteboard animation is losing out its popularity… fast and how!

Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, and finally a fully formed product ready to invest in.

But then that’s when the dip came.

There’s a problem with innovations… once a trend catches on, everybody starts doing it. In no time, there was a glut of derivative, lazy, knock-off explainer videos crowding out legitimate content. How long can the viewers see the same thing, especially when they are bad?

Tell us, do you remember the last time you saw a whiteboard animation go viral on a social media platform? Maybe, someday whiteboard animations will rise again. But definitely not today!

What’s on the rise? 3D Animation.

In place of whiteboards, let’s look into the future of animation. Animated videos made in 3D is both better-looking and more affordable than it’s ever been. It doesn’t require a Pixar product to tell a riveting story anymore. So 3D might be right for your video! Good news isn’t it!

Some business concepts work better for 3D video than others. Keeping up with the cartoony familiarity of the traditional animation and also with the stark detail of 3D makes the most sense for businesses with a physical product. Using 3D animation, you can create a lifelike prototype of your vision. Throughout the video it interacts with other objects just like it would in real life.

How about creating different versions of the same video for different platforms?

Avoid making and paying for one single video, and then using that one video across all platforms. The scope of presenting the video to potential customers are endless, so don’t make the mistake of limiting it. To maximize your video’s effectiveness you need to tailor it to the platform it’s presented on.

Usually the norm is that an animated explainer video posted on a website should be 60-120 seconds long. The video features details of a product in an interesting manner, and leave the customer with a complete understanding of how your business helps them.

But a long-form video is never going to get played on a social media platform like Facebook.

Facebook viewers are scrolling through a massive feed, catching up with their friends and family, seeing various other sponsored content, instead of focusing on your one video. So, maybe they just catch some valuable insight from you. So, today’s leading content producers on Facebook are creating short and sweet videos (30 seconds or less). They are perfect for conveying the core principles of their message.

To combat the barrier that Facebook auto-plays videos with the sound muted, these videos are create short, punchy lines to hook the viewers. The goal is to catch the attention of those distracted face bookers as they scroll down through the feed. Once they’re lured into the short video, they should want to click through to the longer presentation on your website for more info. The best part is, once you’ve made the first version of the video it takes minimal effort to edit versions specifically crafted to the various outlets they will stream on. With the help of a good videographer you can edit down and rearrange the material he or she has already created until it’s ready to maximize its potential.

Design for Mobile Viewing

Now that we know folks at Facebook are distracted, you should also know most of them are watching on mobile devices (65% of Facebook video views are mobile). Your animated business video might be clear, catchy, and informative on a big screen, but how will a 6″ diagonal smartphone handle it?

For a marketing video to work on mobile, the text needs to be big, bold and to the point. Avoid the use of complete sentences, each screen of text should have 3 to 5 words arranged in a clear way for common, average viewers with less-than-genius understanding level to get the point before you switch to the next idea.

Keep the imagery simple. No small movements. No action off in the corners of the screen. People want to understand your message intuitively.

Integrate elements from your video into other campaigns, there’s a lot of work involved in creating a powerful, dynamic animated character. So once you have a lively company mascot everybody loves, it only makes sense that you should get as much value as possible out of it.

Always keep an eye on the next big thing

The first part of the animated video production is always the most expensive. Once you created your character, decided on your voice, and solidified your message everything becomes a piece of cake! Keep rolling, keep inventing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!