Big Money in How-To Videos

This is a business that has made us BIG MONEY, How-To Videos.
In this article, you too will learn how to get into this lucrative business!
How-to videos can become very profitable, especially if you choose an interesting topic.

Obviously the first thing you’ll need, if you don’t have one already, is a good quality camcorder.
Get the best model you can afford, preferably with 3 CCD’s (Optical Pickups), and manual override controls.

Next you’ll need a good quality tripod, for steady shots.
Some good quality lights to illuminate your subjects.

Like video, good audio is just as important.
Make sure you have some good quality electric condenser and dynamic microphones on hand.
To monitor your audio properly, headphones are a must.
Get professional quality headphones.

A fast computer system, with a video capture card and editing software is a must.

The last thing you’ll need is a production video monitor, and monitor speakers.

Now that you’ve got your equipment, you need to do some research.
Go down to the local library or book store, and check out some how-to books.
Once you’ve produced your video, you’ll need to duplicate it.

The best way to do this in house (For Short Runs Only), is with a DVD duplicator.
If you need a large quantity (1000 Or More), you’ll be better off sending them out to be replicated.

You may have some customers that will prefer VHS tapes over DVD’s.
It may be a good idea to keep some VCR’s around with a distribution amp, this way you can cater to a larger audience.

To design your video cover, you’ll have to get some photo imaging software, and a good color printer.

Advertise your product online, in magazines and newspapers, to get the word out.

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What Makes an Online Video A Great Video on YouTube? The Basic Rules

Working at the viral videos market, viewing dozens of successful viral videos every day and picking the top of it to appear on our website, we have come up with the very basic guidelines for creating a successful viral video.

1. Your video should never ever cross the 3:00 minute limit, preferably staying within 1:30-2:00 minutes.

2. Your video should always use sound – never upload videos that are silent even if the original footage was recorded with no soundtrack.

3. Avoid long intros such as: “This video was brought to you by the coolest dude in the world” followed by some more blah blah that no one cares about. Remember, online viewers have no time for this – they browse content and don’t really read or have patience for anything else but your real content. Let them decide if your video is the most amazing thing they’ve seen or not.

4. Music makes a huge difference! Always, if possible, add some music to your videos. Try to be a real editor and wrap your video with the right music for it. By doing this you can get viewers excited over stuff they usually would ignore.

5. Edit your videos. Try to give your videos some nice editing rather than showing them as is. Sometimes a poor subject can be really exciting when given the right editing. Check out “Epic Meal Time” dudes on YouTube to get an idea of what great editing means.

6. Pick the right title. Most videos that reach the top views on YouTube contain the right keywords in their titles – words that get people excited and curious, such as: “exclusive! First blah blah ever! The most…ever! leaked video, rare video!” etc.

7. Use professional equipment. If you’re trying to stand out with your content you don’t need to get an expensive and professional equipment – a nice mini dvd camera would be just fine. All we’re saying is don’t use your cell phone camera for this. Avoid shaky and grainy footage that would simply annoy your viewers.

8. Don’t waste my time! Try to get to the punch as soon as possible and keep every second of the video interesting and fun. Many users create videos that waste the viewer’s time and really there is no reason to do that. Try to stay focused and have one subject / goal in your videos.

Of course, these advices only have to do with content quality – now you’ll have to use your social networks and some nasty tricks to get some initial buzz that would promote your videos.

Good luck!

Jeremy H.

Importance of Sound Quality in Video

Synchronization of sound and video is very important for sparking interest, amongst any audience. Professional video production firms are very careful about sound quality in videos that are used for video marketing. An error often reflects your attitude and quality of the product. Sound quality (audio output) is the degree of accuracy, the recorded sound waves are emitted for physical pleasure or fatigue experience for listener.

When it comes to using videos for online advertising and internet advertising, there are many factors that require elimination with respect to sound quality. This includes distortion, feedback and equalization. Monitoring of the transmission can be done with the aid of VU and PPM meters. In video marketing it is very important that processing of audio signal include processes like, compression, expansion, equalization etc.. All these aspects are important in controlling sound quality because the right sound is propagated at the right time in right unit and helps in improving sales.

A professional video production firm would ensure that while creating a video good quality audio is used. A good quality audio is capable of conveying as much the information effectively; creating the appropriate mood and making you feel the information. In video marketing, online advertising and Internet advertising basic recording principles can be used to emphasize even the smallest sound of the environment to a very prominent mode, changing the focus of attention. Hence the use of appropriate instruments for recording and editing the unwanted noises is very important. It is also very important to propagate the sound at the right rate.

The sound quality of the system can get spoiled due to the corruption in the software used, it can as well be a connection error or a device problem or the result of a slow traffic. Any of such annoyance can only lead to negative impact on the video marketing campaign as the viewers will definitely get a poor image about the product. Poor sound quality can force the viewer to surf away to other options. In this technological era, businesses have to keep only one thing in mind and that is that there are many similar options available to the people. No competitor lacks an edge over others; heavy technical invasion has result in heavy marketing. A business cannot afford to make any mistake when it comes to marketing. A mistake can result in negative image building. Thus it is always better to employ a professional video production firm for creating videos for online advertising and internet advertising.

Technology has erased the loud speaker concept of amplifying sound to a particular point. The current equipments are capable of sending sound waves in almost 180 degree plus, which gives a great feel to the audience. In this manner, it is able to detect even the minutest of mistakes. The right manner of mixing, editing and conveying of sound through the best channel will increase the advertising appreciation. Selecting the most error free popular mode to send across the message is important, with regard to hit rates. In modular, sound helps to perceive the right message with right emphasis, and the right attitude.