Is Online CNA Training Good Or Bad?

Online CNA training has become very popular in recent days. This is true for all online courses as well. Some universities even provide online degrees. With the help of today’s technology, learning has become easier and available to anyone. People with day jobs, don’t have to drive all the way to night school. They can eat dinner, and after that learn from the comfort of their own home. The entire CNA training cannot be completed online, but the theoretical part can be learned through the web. As in all other online learning, there is controversy going on about CNA courses as well. So, are they good or bad? Each person can read the pros and cons and make up his or her mind.

Online CNA training is good

Those that support this type of schooling have made valuable points. First of all, a nurse’s assistant will not perform any medical procedures. And even though this does not make their job any less important, it is something to keep in mind. Second, even though the theory part can be learned online, the practical bits of the course still have to be attended at a clinic. Third, an online theory course cannot be interrupted by students coming in late. Also, the teacher can be late, or those interested in taking the course can get stuck in traffic. This means that if an emergency happens, a person will not miss even a second from the lecture, because he or she can watch it when there is enough time. Fourth, any questions a student may have will be answered in an online voice chat discussion or on a forum.

The certification exam issued by the state is the same for everyone. Both online and on-campus students will have to pass it in order to get certified. Those that have taken an online course will not take the test online as well. Every person, regardless of how he or she prepared for the test will have to be present on the test date.

Online CNA training is bad

Those that are against online training have valuable points as well. CNAs are part of a medical team. This means that they have to be very well prepared. The face to face interaction between students and their teacher is important. Some people learn better when they are in a classroom environment. Is watching videos good enough to prepare everyone for the state issued examination?

Online CNA training can be good or bad. The only one who can decide which option is true is the student. If a person is motivated and knows what he or she wants, then it wouldn’t matter whether or not the theory part is completed in a classroom or online.

Video Marketing: Keep Your Video Content Fresh

Creating video marketing content can seem like a challenge in itself. But once you get into making videos and becoming a subject matter on the content, you will be able to make videos with no problem. Because you are becoming an expert on the content, you should always do research to keep the fresh ideas and valuable information coming to your targeted audience. Online viewers enjoy seeing fresh updated information. They like to see that you are an expert in what they are looking for. Plus, if you post fresh, new content consistently, you will see your posts, blogs and websites start to rank high in search engines like Google, Yahoo, Bing and etc. You can create a series to your content. You do not have to give your audience the entire message in one video. Break it up and tell parts of it at a time. This will keep your audience tuned in because they will want to hear what valuable information you will be producing in your next video.

Good news spread fast! If someone is following your video posts and commenting on your content, chances are they will tell their friends about it. Keep posting on a daily basis content that is useful and educational to the viewer. Your targeted audience should be able to connect with you on a personal level. When watching your videos they should feel as if you have the solution to what they need at that very moment. And if you are producing videos every day and seem knowledgeable, chances are they will end up buying the product that you are selling.

Video marketing has a positive effect on business because of the massive online traffic and leads that it can deliver. But in order this to happen to any business, you must post your videos any and everywhere you can on the internet to get noticed. The more viewers see your content, the more likely you will be remembered. You do not need to be sitting in front of your computer to make a video. You can use your cellular phone, tablet or any other mobile device you have to make videos throughout the day. You can publish your videos immediately online so your audience can see your new content on a daily basis. Don’t worry about mistakes you make in the videos. Don’t even edit any of the mistakes. Having natural mistakes in your video shows that you are human and that you are real. The main reason for doing the video is to get your message across to your targeted audience.

It is best to start with making short videos that are at 3 minutes or less of recording time. If you push yourself to make videos every day and publish them consistently, you soon be able to make longer videos. Now is when you should edit your videos to look more professional. Having more professional looking, longer videos will constitute the growth you are having from video marketing consistently. Your voice will be clear and more precise and you will feel better about the videos you are producing.

Using Viral Videos For Additional Traffic

Although video marketing is somewhat new, it is here to stay. As a matter of fact, online videos are some of the most well trafficked websites that are available online and it doesn’t seem to be slowing down anytime soon. A simple look at the most popular websites that are on the Internet will prove this fact to you, and it seems that people are spending more and more time on these websites. You can actually use this to your advantage, by posting videos to the website to pull people in to your website indirectly.

Many of us focus on getting traffic to the search engines, and it is a good idea to spend a little bit of time doing this every day. It may come as a surprise to you that the second most used search engine on the Internet is YouTube. If you’re not showing up in the search engine because you do not have the videos on YouTube, you are leaving a lot of money on the table. That is why it is important to make sure that you’re not only posting videos but that you optimize them for the internal search engine that will drive a lot of traffic in your direction.

Something else that is necessary for you to do is to make sure that you are targeting the video to your audience. It would do no good for you to have a video about cars and then to send them to your website, where you’re trying to sell dog supplies. Make sure that your video is both informative and on target, and the people that follow through your website will be a warm audience that will be much easier for you to sell to.

You also need to make sure that you’re giving people the opportunity to get over to your website easily. There is nothing wrong with posting your URL on your video, either at the beginning or at the end. You can also include it in the title, and you should have a hyperlink to your website in the comments on the right-hand side of the page. When you do these things properly, you would be surprised at how many people will follow the link and then end up on your website. Some of the traffic will be type in traffic, but other traffic will come directly from the links that are available on YouTube.

Finally, you need to make sure that you’re posting videos which are worthy of having people watch. This is how you start a viral video campaign, by making the videos good enough that people will want to pass them along naturally. Although you may have to push a little bit to get it started, once one of these videos finds a life of its own, it will truly be able to generate a lot of traffic in your direction. The beauty of video marketing is, if you happen to fail the first time out, just continue with another video until it is successful for you.