More on Video Marketing Success

We have already said what an amazing marketing tool video is and how it can be used to bring visitors to your website and build your “list”. On YouTube alone there are over a billion users every month, and also YouTube is owned by Google so using videos on YouTube you are immediately improving your SEO rankings with no extra effort but there are a few things to remember.

Search engines need to know what a video is about so remember to put keywords in the title. Use the description area to put a full description of the video and keywords. The top two lines are the ones seen by humans but all available space can be seen by search engines.

Tags in videos and pictures are important. How often are you searching on Google pages when you see a row of pictures or videos that link back to someone’s website? I have occasionally seen pictures that link back to my website, it all helps.

Share your videos on social media and get shares and likes from viewers. Have share buttons on your website so that visitors can share on their Facebook and Twitter pages for their friends to see and pass on. Shares and likes are a source of future visitors, make your videos work as hard as you can!

There is a tool called “HootSuite” which allows atomization for scheduling and re-promoting you videos at set intervals.

If your videos are suitable, over time you could group them together and add to a play-list. Choose a suitable thumbnail picture to promote your videos and get them noticed. This could help you promote your recognisable brand.

Videos can be made about anything and everything. They could be educational, and could demonstrate some equipment and how to use it. Videos are great for testimonials the full face communication helps to make you believable as people relate to people. Humorous videos can still make a point and bring visitors to your website. Do you remember the educational videos John Cleese made?

You could make a sequence of videos explaining a course of action and sell them on your website, but with the initial one or two being free to watch, and entice viewers to purchase. I saw this done very effectively recently with a sequence of very good videos. 5 were free to watch on YouTube the remaining five were offered at a discount price for a limited period, and later the whole course was sold at a higher price. Obviously the videos have to be of high quality and useful for this to work.

Video marketing is a vast subject with so many ways of using videos to increase your rankings and bring traffic to your website This form of marketing is becoming more popular as months go by, learn to make good videos now and take advantage of the benefits, and grow you list of prospective buyers.

6 Easy Ways to Get Your Online Marketing Videos Seen by the Masses

Online video marketing is quickly becoming one of the most effective methods for marketing ones self or business via the internet. Many marketers have found that creating videos that promote their services have greatly increased the amount of potential buyers that now flock to their websites.

Here’s the thing. Just like any other marketing method, if you do not know how to properly use the method your results will be limited. You may have mastered the art of making promotional videos, but do you know how to get them in front of people?

Here are 6 easy ways to get many eyeballs watching your online videos.

1. Upload them to YouTube. This is a must for online video marketers. YouTube is the largest and most popular video viewing site on the web. YouTube gets millions and millions of viewers everyday so it would just make sense that you put your videos on this grand stage for video marketers.

2. Use a video distribution service. There are several services out now that allow you to submit your videos to multiple video sites with the push of a button. Using these kind of services will definitely get your videos more viewers. It will also help get your videos good ranking in the search engines.

3. Post them on your blog. If you have a blog you should be putting your videos on it. You can make it an entry by simply writing a little summary about the video and then uploading it to the post.

4. Send it to your list. If you have a mailing list sending your video to them will get you some views. Depending on how big your list is this could be huge for getting the word out for whatever it is you are promoting.

5. Bookmark your videos. Yes, you can bookmark your videos and get a ton of traffic from doing it. I recommend using services that allow you to bookmark at multiple sites by pushing a button. These services are much like the video distribution sites. All you need to do is a Google search on the phrase “bookmarking distribution” and you will find several options for you to choose from.

6. Post your videos in forums. Get registered with forums that are related to your niche. Once you establish yourself as an active member you maybe able to help others out in a post by recommending viewing your video. Be sure to read the terms and conditions of the forum before doing this.

Internet Marketing With Social Media – Correctly Utilizing Photos And Videos For Business

According to a recent article on Online PR News, the increasing popularity of social media sites like Facebook and Twitter makes this a growing medium that can be used to market your business out to potential consumers. While it’s still early for most small businesses to buy into the concept of social media marketing, the truth is that now is the time to get started. This article will discuss the benefits and best methods of using Photos and Videos to help promote your business.

Marketing Using Photos or Videos- Good Or Bad?

The use of social media is growing in popularity and many large corporations are taking advantage of this new niche market and reaching out to potential and current consumers through a series of online ads on these sites. Everything from breaking company news to special promotions and coupons can be posted on their sites, and there are a number of applications and services to make this easier on your company.

Using photos and Videos can help get your message out to your customers more efficiently than just text alone. However, you may need to get outside help unless you are familiar with taking pictures and/or videos yourself. The good news is that you probably know someone who is willing to help you out for a small fee, so the expense here is not very high. Photos can be taken to highlight your products or services and/or Company personnel or vehicles. Videos can be used to interview yourself and/or company employees. You may even consider making Video Testimonials from satisfied customers, but don’t forget to get a release from them authorizing you to use their name and image. The same goes for photos too.

To get ideas search the websites of companies in your type of business and then also look at others such as Car Dealers, Plumbers and Attorneys who typically use testimonial letters from satisfied customers to help promote their business. You should also spend some quality time looking at videos posted on YouTube to see how easy it can be to make a video.

Of course, this is but an example of how social media sites can be used for marketing the products and services of small businesses. And that should the market for social media marketing continue to grow in popularity as suggested by Online PR News, many small businesses can begin to use this inexpensive resource to help grow their businesses regardless of whether they develop specific promotions or choose to use social media in a more general way such as highlighting the company’s products or services.

As you begin to develop and/or expand your presence on the Internet for your business consider this: Websites and/or services like YouTube, Twitter, Facebook and others are good solutions to help jumpstart your marketing campaigns online. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.

Internet Marketing by LocalNet360
© Copyright LocalNet360 All Rights Reserved Worldwide.