The Problems Encountered in Creating Your First Marketing Video

Internet has helped dissolve boundaries and reach out to everyone across the globe. This accessibility of enormous information levels the playing field for everyone. The only factor that matters is how good your services are over the web or how well you project yourself. This is defined by the number of people viewing your website and how far up the search results of a search engine does your website show.

The ease of availability of the internet has led to the creation of the biggest market place for all kinds of products and services. The numbers involved in this market are staggering. Also the players stand at par with each other with no physical assets to display. There are websites, videos and articles which are the most prominent features of the internet. These websites and videos allow everyone to present themselves. Since this is a virtual domain, the dynamics of marketing are totally different than that of any other sector.

Internet is the only playground where one deals in humongous numbers every day. The virtual environment makes it impossible for any personal interaction and the only way to express one’s self is via audio, text and videos. With the ease of internet connectivity today, the ability to use videos on the internet has increased.

However, there are some issues with regards to creation of videos over the internet. If you invest a lot of money in creating a video which gets viewed by only a small segment of people, then the investment stands void. The higher number of viewers of the website helps in increased sales. The video should inform such viewers in an attractive manner exactly what the service is for. This should be like TV commercials which are made for targeting a dedicated number of viewers. Creating a marketing video is an expensive affair.

Some young Turks who try to overcome the challenge of the excessive costs involved by creating videos on their own, find another problem awaiting them. They might come up with innovative ideas, yet the software capability and editing of a video requires specialist tools which are not easy to master. Invariably, one ends up either spending a lot of money or spending a lot of time in trying to make a good marketing video.

In both the cases, there is loss. Furthermore it has been observed that whenever you assign the task of creating a marketing video to someone else by investing money, the videos created are not satisfactory. You will be happy to know that there is a marketing video creation service that helps you create marketing video with ease and provides quality that is at par with the best Hollywood effects. This service is easy to use and it helps in creating videos that not only have the visual appeal but also grab attention via their content.

There are many different types of videos that can be created. These include product comparison videos, market analysis video amongst many others. Apart from the predefined categories, a user can choose to create a customized video on any theme. There are many catchy taglines available to ensure that the viewer is attracted. Each of the marketing video has been created for maximum impact and is uploaded on more than 14 websites including youtube, viddler and howcast. This gives the video a greater chance to be seen and hence a greater chance of business for you.

Internet Video Marketing and Your Local Market

Internet video marketing. Why?

Sometimes I receive inquiries asking if it will really help generate new local business. Well, the numbers don’t lie. There are currently over 3 billion Google searches a month for local information.

Never before have businesses had the opportunity to reach so many prospects, I reply. With video ranking as well as text in online searches, the odds are stacked in your favor.

But what should your video message be? Keep it simple and apply these three components:

Share Your Story

1) Develop a quick explanation in your video on your company and team members. The concept is to share who you are as a company. Because video draws the viewer into a story, your video needs to center around your story.

Also, add emotion into your video. Using emotion engages the viewers. They’ve already found your video. As they begin to watch, you are nearly halfway there turning them into a prospect. Include footage such as employee interviews, customer testimonials and why people do business with you create compelling emotional messages.

Fire Up Your SEO

2) Video ranks very well across all search engines. In a recent Forrester research study, nearly 80% of search results contain a variety of media. Granted, you will see an enormous amount of text websites and blogs along with article sites in any search result. Adding simple keywords embedded into your video will help you rank well against the competition.

Share Your Video Everywhere

3) In June of 2010, nearly 173 million Internet users viewed video. The majority did so on sites like Facebook, YouTube and Google. If you have a modest interest in improving your company’s online exposure, video is the icing on the cake to celebrate growth. Remember, if you are not growing, you are going. Meaning, if you cling to the more traditional methods of driving traffic (AdWords, paid traffic, article marketing and banner ads) your competition will surely catch wind of the video storm brewing.

Bonus: Turn One Video into Dozens

Doing so is easier than you think. Start by writing a simple script of your first video. Focus on the history of your company (stuff like when you were founded, by whom and why). Then keep this same script format but change the video footage to include your employees. Ask them to answer one question. “(Your company name here) to me, means what?” Have them ask the question on camera and then answer it.

Suggest employees answer from their heart. Also, recommend they keep their answers short. One sentence answers work best when you edit your video footage.

Next, using the same script, invite a few of your top customers for a free lunch or dinner outing. In return, ask them to say a few words on camera answering the same question. With some rock solid planning, you will have enough footage to build dozens of videos. Another trick is to use the same video footage and pictures but insert the new employee and customer footage in each video.

Good luck and remember, online video plus SEO equals more customers.

How to Pick Out the Best Self-Defense Videos

Take a Google search for self-defense videos, and you’ll find that there are hundreds of companies ready to take your hard-earned money in exchange for the latest thing in self-defense. You have everything from legendary “forbidden martial arts” instructors all the way down to so-called black ops special forces top secret training videos. Now a lot of this can be confusing and difficult to choose a video for someone who doesn’t know a lot about the self-defense industry. So here’s some general guidelines that you can follow when buying or even looking at self-defense videos:

Guideline #1: If it says anything about black ops, special forces, secret skills, secret training camps, or anything else to make it sound as if it’s some forbidden knowledge that the government banned and has hidden, that’s probably a scam. The truth is, there’s no such thing as black ops secret ninja force skills. The skills that true black ops and other spec forces learn are actually very similar to what you’d find in a lot of different martial arts. There’s no hidden techniques. However, there are a lot of companies out there claiming that they’ll teach you the latest thing from secret training camps that the military banned for a hefty price. General rule of thumb is, if you see someone advertising this, you should avoid them. It’s probably a scam. The material isn’t very good, and how can you really trust someone if they’re lying about their system? How can you trust your life with their system?

Guideline #2: You should avoid people that want to sell you e-books. Now I know this is an article about self-defense videos, but when you’re looking for self-defense videos, you’ll find a lot of people actually selling e-books. Now there’s nothing wrong with e-books, and a lot can be learned from them. However, they leave a lot up to you. You’re not being taught, you’re reading how to do things. Unless their e-book has thousands of pictures, you’re not going to be able to see every part of the technique demonstrated, so you’ll miss out on a lot of the crucial parts of it. Yeah, the book may be solid information, but if your only source of knowledge for self-defense is an e-book, how will you ever know how to do the techniques properly? The truth is, you can’t. Stay away from the e-books. If you’re looking for self-defense videos, stick to videos.

Guideline #3: Another thing to keep in mind, when looking for self defense videos, is to look for self defense videos the creator actually stands by. Good self defense videos should have a good warranty and good unconditional guarantee. Try the product for at least 30 days, otherwise, how can you really know it’s a good system. You’ll see a lot of guys, and they’re doing this seven day test period, that’s not anything good. You can’t really examine a system in seven days. In fact, a general guideline is the more someone stands behind their system, the more it’s trustworthy. Anything over 30 days is usually pretty good though. The unconditional money back guarantee, 30, 60, 90 days, they’re all pretty good. You want to find someone who truly stands behind their product.

Guideline #4: Do some research. Before you pull the trigger and buy that product, Google the creator’s name, Google his product’s name, see what people are saying. If it has good reviews, it’s probably a good product. If it has bad reviews, it’s probably not something you want to be putting your money. You’ll find a lot of guys out there, if you Google their name, you’ll find that no one is giving their self defense videos good reviews. They get awful reviews and they’re generally not received very well. However, one thing you have to be wondering about this, is that there is a website called “BullShido.” I wouldn’t trust anything, personally, that you read there. You’ll find that anything there is written by MMA fanatics, so anything that’s not MMA, they completely trash and disregard. Yes, while there is a lot of great knowledge there, it’s very biased. So, I’m not sure if MMA forums are the best source…but you can find other sources. If you Google the name and you’ve seen a lot of stuff, saying that’s not a good product or maybe bad customer service, or anything like that may be something you want to stay away from.

If you’re looking for self defense videos, make sure you follow those guidelines when you’re trying to find self defense videos and you’ll find a good company that will treat you right.