The Problems Encountered in Creating Your First Marketing Video

Internet has helped dissolve boundaries and reach out to everyone across the globe. This accessibility of enormous information levels the playing field for everyone. The only factor that matters is how good your services are over the web or how well you project yourself. This is defined by the number of people viewing your website and how far up the search results of a search engine does your website show.

The ease of availability of the internet has led to the creation of the biggest market place for all kinds of products and services. The numbers involved in this market are staggering. Also the players stand at par with each other with no physical assets to display. There are websites, videos and articles which are the most prominent features of the internet. These websites and videos allow everyone to present themselves. Since this is a virtual domain, the dynamics of marketing are totally different than that of any other sector.

Internet is the only playground where one deals in humongous numbers every day. The virtual environment makes it impossible for any personal interaction and the only way to express one’s self is via audio, text and videos. With the ease of internet connectivity today, the ability to use videos on the internet has increased.

However, there are some issues with regards to creation of videos over the internet. If you invest a lot of money in creating a video which gets viewed by only a small segment of people, then the investment stands void. The higher number of viewers of the website helps in increased sales. The video should inform such viewers in an attractive manner exactly what the service is for. This should be like TV commercials which are made for targeting a dedicated number of viewers. Creating a marketing video is an expensive affair.

Some young Turks who try to overcome the challenge of the excessive costs involved by creating videos on their own, find another problem awaiting them. They might come up with innovative ideas, yet the software capability and editing of a video requires specialist tools which are not easy to master. Invariably, one ends up either spending a lot of money or spending a lot of time in trying to make a good marketing video.

In both the cases, there is loss. Furthermore it has been observed that whenever you assign the task of creating a marketing video to someone else by investing money, the videos created are not satisfactory. You will be happy to know that there is a marketing video creation service that helps you create marketing video with ease and provides quality that is at par with the best Hollywood effects. This service is easy to use and it helps in creating videos that not only have the visual appeal but also grab attention via their content.

There are many different types of videos that can be created. These include product comparison videos, market analysis video amongst many others. Apart from the predefined categories, a user can choose to create a customized video on any theme. There are many catchy taglines available to ensure that the viewer is attracted. Each of the marketing video has been created for maximum impact and is uploaded on more than 14 websites including youtube, viddler and howcast. This gives the video a greater chance to be seen and hence a greater chance of business for you.

What Makes an Online Video A Great Video on YouTube? The Basic Rules

Working at the viral videos market, viewing dozens of successful viral videos every day and picking the top of it to appear on our website, we have come up with the very basic guidelines for creating a successful viral video.

1. Your video should never ever cross the 3:00 minute limit, preferably staying within 1:30-2:00 minutes.

2. Your video should always use sound – never upload videos that are silent even if the original footage was recorded with no soundtrack.

3. Avoid long intros such as: “This video was brought to you by the coolest dude in the world” followed by some more blah blah that no one cares about. Remember, online viewers have no time for this – they browse content and don’t really read or have patience for anything else but your real content. Let them decide if your video is the most amazing thing they’ve seen or not.

4. Music makes a huge difference! Always, if possible, add some music to your videos. Try to be a real editor and wrap your video with the right music for it. By doing this you can get viewers excited over stuff they usually would ignore.

5. Edit your videos. Try to give your videos some nice editing rather than showing them as is. Sometimes a poor subject can be really exciting when given the right editing. Check out “Epic Meal Time” dudes on YouTube to get an idea of what great editing means.

6. Pick the right title. Most videos that reach the top views on YouTube contain the right keywords in their titles – words that get people excited and curious, such as: “exclusive! First blah blah ever! The most…ever! leaked video, rare video!” etc.

7. Use professional equipment. If you’re trying to stand out with your content you don’t need to get an expensive and professional equipment – a nice mini dvd camera would be just fine. All we’re saying is don’t use your cell phone camera for this. Avoid shaky and grainy footage that would simply annoy your viewers.

8. Don’t waste my time! Try to get to the punch as soon as possible and keep every second of the video interesting and fun. Many users create videos that waste the viewer’s time and really there is no reason to do that. Try to stay focused and have one subject / goal in your videos.

Of course, these advices only have to do with content quality – now you’ll have to use your social networks and some nasty tricks to get some initial buzz that would promote your videos.

Good luck!

Jeremy H.

Importance of Sound Quality in Video

Synchronization of sound and video is very important for sparking interest, amongst any audience. Professional video production firms are very careful about sound quality in videos that are used for video marketing. An error often reflects your attitude and quality of the product. Sound quality (audio output) is the degree of accuracy, the recorded sound waves are emitted for physical pleasure or fatigue experience for listener.

When it comes to using videos for online advertising and internet advertising, there are many factors that require elimination with respect to sound quality. This includes distortion, feedback and equalization. Monitoring of the transmission can be done with the aid of VU and PPM meters. In video marketing it is very important that processing of audio signal include processes like, compression, expansion, equalization etc.. All these aspects are important in controlling sound quality because the right sound is propagated at the right time in right unit and helps in improving sales.

A professional video production firm would ensure that while creating a video good quality audio is used. A good quality audio is capable of conveying as much the information effectively; creating the appropriate mood and making you feel the information. In video marketing, online advertising and Internet advertising basic recording principles can be used to emphasize even the smallest sound of the environment to a very prominent mode, changing the focus of attention. Hence the use of appropriate instruments for recording and editing the unwanted noises is very important. It is also very important to propagate the sound at the right rate.

The sound quality of the system can get spoiled due to the corruption in the software used, it can as well be a connection error or a device problem or the result of a slow traffic. Any of such annoyance can only lead to negative impact on the video marketing campaign as the viewers will definitely get a poor image about the product. Poor sound quality can force the viewer to surf away to other options. In this technological era, businesses have to keep only one thing in mind and that is that there are many similar options available to the people. No competitor lacks an edge over others; heavy technical invasion has result in heavy marketing. A business cannot afford to make any mistake when it comes to marketing. A mistake can result in negative image building. Thus it is always better to employ a professional video production firm for creating videos for online advertising and internet advertising.

Technology has erased the loud speaker concept of amplifying sound to a particular point. The current equipments are capable of sending sound waves in almost 180 degree plus, which gives a great feel to the audience. In this manner, it is able to detect even the minutest of mistakes. The right manner of mixing, editing and conveying of sound through the best channel will increase the advertising appreciation. Selecting the most error free popular mode to send across the message is important, with regard to hit rates. In modular, sound helps to perceive the right message with right emphasis, and the right attitude.