Video Marketing 101: A Beginner’s Guide

If you’ve done a simple search on Google lately, you might have noticed that they are now including more videos in the search results. Latest statistics from YouTube tells us that they get more than a billion unique views every month. If you can just imagine the amount of traffic you can get from just a fraction of the billions of unique views then you now know the power of video marketing.

Or maybe, you already know that. You just don’t know how to do it yet.

Don’t worry my good friend. You, along with a lot of other people (amateur and professionals alike) are still clueless as to how to make a working video marketing campaign.

#1 Create a video worth watching and sharing.

First, you have to embrace the fact that video creation is 90% of the whole process. If you have excellent material, you will realize that it is easier to make your video go viral. No matter how hard you promote a bad video, it will really be bad so there is no point marketing it. Fifty percent of the videos created everyday reach some kind of virality as long as it is “good enough”. There is also the idea of luck and other intangibles. Just make sure you create something worth watching and sharing.

#2 Don’t make it a commercial

Most people think that video marketing is all about selling things. Well, there is always another way to do it. If you are selling hair products, make a video about “10 Different Hairstyles for Summer” or “16 Tips for A Healthier Scalp”. Provide information for your customers. You can make it funny or even controversial to get more attention. Don’t just limit your videos to “selling” your products.

#3 Maximize exposure

Before your video gets viewed, you have to upload it on YouTube first. Make sure you complete the profile and include your website URL in your profile.

As soon as you uploaded your video, there are some things you have to do so you can receive as much exposure as possible.

1. Find 20 other videos on the “Most Watched” list that are on the same topic as your video. Post your video as a reply to all the 20 videos.

2. Create a playlist with all the 20 videos you have collected and use a title that includes the keywords that people might use when searching for such videos.

3. Don’t forget to use “tags” on your video and on your playlist. You can also put additional keywords on the description fields.

#4 Drive traffic to your site

If you created a video good enough to be watched then you can be sure people will go and view your work from time to time. Question is, how do you make them go to your site? Well, you can always put a call to action on the description field of your video (or put it at the end of the video). Just make sure you don’t become too “salesy” with your pitch or your viewers will just turn away and leave. Play around with their curiosity and fleeting focus. If you created your site well enough they will be as good as converted when they arrive on your site.

Video marketing is not as hard as it seems. All you have to remember is that you have to create a video that should be of value to your viewers. Do a bit of tweaking to maximize exposure and then lure browsers into your site. Just follow the simple steps above and you will start feeling your video marketing success in no time.

Subliminal Videos – Good Communication Skills Can Go A Long Way

Are you unable to communicate properly and efficiently? This can cause a lot of problems in all aspects of your life, be it career, family and relationships, money, and so on. Poor communication skills can easily cause misunderstandings between you and the people in your life, including spouses, friends, and even co-workers. These problems can then lead to bigger emotional problems such as anger, hurt, and so on, and all because of your inability to communicate.

Poor communication skills affect people differently. Some are poor communicators because they are shy and introverted. Some are not shy, but they are easily harsh and unknowingly use rash and thoughtless words that can hurt or offend others. Some are simply unable to find the right words to use, while some struggle to organize their thoughts and convert them into an organized narrative, therefore confusing listeners.

Good communication skills, on the other hand, can save you from a lot of problems. As a salesman, it can make you more successful. As a politician, it can completely boost your charisma. As a wife or husband, it can save you from marital problems caused by lack of communication or misunderstandings.

Signs of Good Communication Skills

· Talking to the right person or to the person involved, not to other people
· Focus on the present issue
· Not letting past issues affect the current discussion
· Staying on the focus without letting distractions in
· Finding the right and most accurate words to use
· Being conscious about other people’s feelings during the discussion
· Knowing how to respond to the other person properly
· Accepting reactions objectively

So how can you invite the good tidings into your life just by improving your communication skills? Here are three reasons why subliminal videos will help a lot.

1. They can remove negative thoughts and feelings about communication. How many times have you tried to communicate your most honest thoughts and feelings only to cause bigger problems? How many times have you tried to speak up and end up hurting others? How many times have you opened up and gotten rejected and rebuked because of it? Perhaps you just used the wrong words, or were simply unable to objectively accept the reaction of the other person. All these problems are caused by poor communication skills.

Another thing all these problems have in common is the long term effect they tend to have on your mind. All these negative experiences in communication make you feel scared, doubtful, shy, or intimidated every time you try to communicate. You just remember all your negative experiences in the past and you shut right up.

To communicate better, you need to let go of your negative perception about communication, and subliminal messages, which can access the subconscious where all these negative thoughts and beliefs get stored, are the most effective ways to remove them.

2. They can clear up your mind. A good communicator has to have a clear mind so you know what to say, what not to say, and how to organize your words and the flow of the conversation properly. Subliminal videos can clear up your mind and make it easier for you to conjure up a conversation and get the results you want.

3. They can build confidence. Poor communication skills, especially in public speaking, are caused by a lack of self confidence. There are a lot of subliminal videos designed to boost confidence. They can help you also improve your ability to express yourself freely and confidently in front of other people.

Will Video Advertising Work For My Business?

If you are wondering if video marketing online will work for your business, the answer is yes, when done the right way. You have to get some things right to be most effective. Here are some ideas for making good videos that will bring new buying customers to your company. These customers may very well feel as though they already know you because of your videos. This is a good situation to be in.

  1. Aim for quality content and production values in your videos. Good and interesting content will do wonders to attract new customers to your business. You need only some basic equipment to put your videos together and you probably already have some of it on your computer. An inexpensive video camera can produce remarkable, high quality results, so you need not spend a fortune on a camera. Likewise you will find that the video editor that you need to produce your video need not be expensive either. In fact Windows Movie Maker is probably already included on your PC and it is all you need to start producing high quality, appealing videos.
  2. When thinking about the length of your videos remember to “leave them wanting more.” This is good advice because you want to keep your videos snappy and to the point. Of course the length of your videos depends on the material you have but you will find it better to break your videos into several shorter ones than into a lengthy one that might leave your audience bored. So what length should your videos be. 30 seconds to 3 minutes seems to be a good length for most marketing videos. This length will be more enjoyable to your viewers and keep them as fans.
  3. Meter your videos out, don’t dump them on YouTube all at the same time, rather stretch out their release to build a steady fan base. This will allow you to watch your audience reaction to your videos and make adjustments as you make new ones. Be sure to let your audience know when you release new videos. If you have a blog, Facebook, or Twitter, be certain to update those fans about your latest video.

Video advertising for your small business can be one of the best investments that you can make for your business. It is inexpensive to produce and can really rivet the attention of your potential customers. Anyone can make effective videos with simple and low cost tools.