Video Promotion For Improved Web Traffic

Driving up web traffic is the biggest challenge a website faces today. The market is flooded with techniques that promise the moon but how many of them really work and produce results? Video promotion is among the most popular current trends – as a highly web promotion technique and is already a proven method.

As every one knows a picture speaks a thousand words and a video can be said to speak much more than that. An impression created by a video on a visitor to your site could have a lasting impact and this in turn will make him/ her recollect it to others. Thus a small piece of impressive video matter can make your blog go a long way in terms of promotion.

When making a video there are a few things to be considered. These include content of the video and the way it is made are critical to the video’s success. The content should be crisp and to the point. No meandering or beating about the bush. It should also be for a short time but can have a “jolt” factor – some thing to make your viewers sit up and take notice of the proceeding. After all, the ultimate aim of your video is to popularize your products and services. So make sure that your content is oriented towards that end in view.

Next is to get the video made out by professionals unless you the website owner are a video professional yourself. Because even very good content can fail to impress if it is on a badly made video. Good editing, suitable audio, clear lighting and sequence of events are critical things that only a professional can do justice to. Not only that – professionals who are dealing with such videos day-in and day-out can give you many more innovative ideas to make your content more interesting and attractive. So it would be a good idea to spend money on getting your video done.

Videos of testimonials from existing customers and general promotional video are the two broad categories in video promotion content. Testimonials in any form serve to build trust among new comers to your site and encourage them to go for your products and services. A video testimonial has a more realistic element to it and the trust it can build is instantaneous. An existing customer that a new visitor can watch while he speaks favourably about your services is a great way to earn trust and generate instant business which is the ultimate goal of any promotion. Promotional videos have visuals and associated audio that promote your products and/ or services.

They may even be accompanied by special graphics and special effects to enhance the impact on viewers. The video running time should neither be too long nor too short. It typically varies from a sew seconds to a maximum of four to five minutes. These videos when properly made are a cost effective advertising strategy and can help in business growth.

More on Video Marketing Success

We have already said what an amazing marketing tool video is and how it can be used to bring visitors to your website and build your “list”. On YouTube alone there are over a billion users every month, and also YouTube is owned by Google so using videos on YouTube you are immediately improving your SEO rankings with no extra effort but there are a few things to remember.

Search engines need to know what a video is about so remember to put keywords in the title. Use the description area to put a full description of the video and keywords. The top two lines are the ones seen by humans but all available space can be seen by search engines.

Tags in videos and pictures are important. How often are you searching on Google pages when you see a row of pictures or videos that link back to someone’s website? I have occasionally seen pictures that link back to my website, it all helps.

Share your videos on social media and get shares and likes from viewers. Have share buttons on your website so that visitors can share on their Facebook and Twitter pages for their friends to see and pass on. Shares and likes are a source of future visitors, make your videos work as hard as you can!

There is a tool called “HootSuite” which allows atomization for scheduling and re-promoting you videos at set intervals.

If your videos are suitable, over time you could group them together and add to a play-list. Choose a suitable thumbnail picture to promote your videos and get them noticed. This could help you promote your recognisable brand.

Videos can be made about anything and everything. They could be educational, and could demonstrate some equipment and how to use it. Videos are great for testimonials the full face communication helps to make you believable as people relate to people. Humorous videos can still make a point and bring visitors to your website. Do you remember the educational videos John Cleese made?

You could make a sequence of videos explaining a course of action and sell them on your website, but with the initial one or two being free to watch, and entice viewers to purchase. I saw this done very effectively recently with a sequence of very good videos. 5 were free to watch on YouTube the remaining five were offered at a discount price for a limited period, and later the whole course was sold at a higher price. Obviously the videos have to be of high quality and useful for this to work.

Video marketing is a vast subject with so many ways of using videos to increase your rankings and bring traffic to your website This form of marketing is becoming more popular as months go by, learn to make good videos now and take advantage of the benefits, and grow you list of prospective buyers.

How to Pick Out the Best Self-Defense Videos

Take a Google search for self-defense videos, and you’ll find that there are hundreds of companies ready to take your hard-earned money in exchange for the latest thing in self-defense. You have everything from legendary “forbidden martial arts” instructors all the way down to so-called black ops special forces top secret training videos. Now a lot of this can be confusing and difficult to choose a video for someone who doesn’t know a lot about the self-defense industry. So here’s some general guidelines that you can follow when buying or even looking at self-defense videos:

Guideline #1: If it says anything about black ops, special forces, secret skills, secret training camps, or anything else to make it sound as if it’s some forbidden knowledge that the government banned and has hidden, that’s probably a scam. The truth is, there’s no such thing as black ops secret ninja force skills. The skills that true black ops and other spec forces learn are actually very similar to what you’d find in a lot of different martial arts. There’s no hidden techniques. However, there are a lot of companies out there claiming that they’ll teach you the latest thing from secret training camps that the military banned for a hefty price. General rule of thumb is, if you see someone advertising this, you should avoid them. It’s probably a scam. The material isn’t very good, and how can you really trust someone if they’re lying about their system? How can you trust your life with their system?

Guideline #2: You should avoid people that want to sell you e-books. Now I know this is an article about self-defense videos, but when you’re looking for self-defense videos, you’ll find a lot of people actually selling e-books. Now there’s nothing wrong with e-books, and a lot can be learned from them. However, they leave a lot up to you. You’re not being taught, you’re reading how to do things. Unless their e-book has thousands of pictures, you’re not going to be able to see every part of the technique demonstrated, so you’ll miss out on a lot of the crucial parts of it. Yeah, the book may be solid information, but if your only source of knowledge for self-defense is an e-book, how will you ever know how to do the techniques properly? The truth is, you can’t. Stay away from the e-books. If you’re looking for self-defense videos, stick to videos.

Guideline #3: Another thing to keep in mind, when looking for self defense videos, is to look for self defense videos the creator actually stands by. Good self defense videos should have a good warranty and good unconditional guarantee. Try the product for at least 30 days, otherwise, how can you really know it’s a good system. You’ll see a lot of guys, and they’re doing this seven day test period, that’s not anything good. You can’t really examine a system in seven days. In fact, a general guideline is the more someone stands behind their system, the more it’s trustworthy. Anything over 30 days is usually pretty good though. The unconditional money back guarantee, 30, 60, 90 days, they’re all pretty good. You want to find someone who truly stands behind their product.

Guideline #4: Do some research. Before you pull the trigger and buy that product, Google the creator’s name, Google his product’s name, see what people are saying. If it has good reviews, it’s probably a good product. If it has bad reviews, it’s probably not something you want to be putting your money. You’ll find a lot of guys out there, if you Google their name, you’ll find that no one is giving their self defense videos good reviews. They get awful reviews and they’re generally not received very well. However, one thing you have to be wondering about this, is that there is a website called “BullShido.” I wouldn’t trust anything, personally, that you read there. You’ll find that anything there is written by MMA fanatics, so anything that’s not MMA, they completely trash and disregard. Yes, while there is a lot of great knowledge there, it’s very biased. So, I’m not sure if MMA forums are the best source…but you can find other sources. If you Google the name and you’ve seen a lot of stuff, saying that’s not a good product or maybe bad customer service, or anything like that may be something you want to stay away from.

If you’re looking for self defense videos, make sure you follow those guidelines when you’re trying to find self defense videos and you’ll find a good company that will treat you right.