Big Money in How-To Videos

This is a business that has made us BIG MONEY, How-To Videos.
In this article, you too will learn how to get into this lucrative business!
How-to videos can become very profitable, especially if you choose an interesting topic.

Obviously the first thing you’ll need, if you don’t have one already, is a good quality camcorder.
Get the best model you can afford, preferably with 3 CCD’s (Optical Pickups), and manual override controls.

Next you’ll need a good quality tripod, for steady shots.
Some good quality lights to illuminate your subjects.

Like video, good audio is just as important.
Make sure you have some good quality electric condenser and dynamic microphones on hand.
To monitor your audio properly, headphones are a must.
Get professional quality headphones.

A fast computer system, with a video capture card and editing software is a must.

The last thing you’ll need is a production video monitor, and monitor speakers.

Now that you’ve got your equipment, you need to do some research.
Go down to the local library or book store, and check out some how-to books.
Once you’ve produced your video, you’ll need to duplicate it.

The best way to do this in house (For Short Runs Only), is with a DVD duplicator.
If you need a large quantity (1000 Or More), you’ll be better off sending them out to be replicated.

You may have some customers that will prefer VHS tapes over DVD’s.
It may be a good idea to keep some VCR’s around with a distribution amp, this way you can cater to a larger audience.

To design your video cover, you’ll have to get some photo imaging software, and a good color printer.

Advertise your product online, in magazines and newspapers, to get the word out.

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Video Marketing: Keep Your Video Content Fresh

Creating video marketing content can seem like a challenge in itself. But once you get into making videos and becoming a subject matter on the content, you will be able to make videos with no problem. Because you are becoming an expert on the content, you should always do research to keep the fresh ideas and valuable information coming to your targeted audience. Online viewers enjoy seeing fresh updated information. They like to see that you are an expert in what they are looking for. Plus, if you post fresh, new content consistently, you will see your posts, blogs and websites start to rank high in search engines like Google, Yahoo, Bing and etc. You can create a series to your content. You do not have to give your audience the entire message in one video. Break it up and tell parts of it at a time. This will keep your audience tuned in because they will want to hear what valuable information you will be producing in your next video.

Good news spread fast! If someone is following your video posts and commenting on your content, chances are they will tell their friends about it. Keep posting on a daily basis content that is useful and educational to the viewer. Your targeted audience should be able to connect with you on a personal level. When watching your videos they should feel as if you have the solution to what they need at that very moment. And if you are producing videos every day and seem knowledgeable, chances are they will end up buying the product that you are selling.

Video marketing has a positive effect on business because of the massive online traffic and leads that it can deliver. But in order this to happen to any business, you must post your videos any and everywhere you can on the internet to get noticed. The more viewers see your content, the more likely you will be remembered. You do not need to be sitting in front of your computer to make a video. You can use your cellular phone, tablet or any other mobile device you have to make videos throughout the day. You can publish your videos immediately online so your audience can see your new content on a daily basis. Don’t worry about mistakes you make in the videos. Don’t even edit any of the mistakes. Having natural mistakes in your video shows that you are human and that you are real. The main reason for doing the video is to get your message across to your targeted audience.

It is best to start with making short videos that are at 3 minutes or less of recording time. If you push yourself to make videos every day and publish them consistently, you soon be able to make longer videos. Now is when you should edit your videos to look more professional. Having more professional looking, longer videos will constitute the growth you are having from video marketing consistently. Your voice will be clear and more precise and you will feel better about the videos you are producing.

How to Make a Video That Everyone Will Be Talking About

The popularity of online videos has taken off like wildfire. With some of the most popular video sites, people can type in a keyword to watch how to do or make things, videos that are funny, or ones that offer business opportunities.

When you make a viral video, it means that the popularity of it explodes due to ‘word of mouth’ spreading. This is a marketing opportunity you don’t want to pass up. And in fact, it’s not hard to learn how to make one that gets this popular.

You want people to send it along to everyone they know– coworkers, friends, and family. This is your biggest goal. It’s through extremely popular videos that you can make a killing. They bring in more money, and they bring you more clients or customers.

But how do you learn how to make a video that goes viral? Here’s a few pointers to get you started. First and foremost, it has to be interesting. You want people who watch the video to think, ‘Dang. I need show this to Bob/my coworkers/Aunt Lulubelle, they just have to see this!’ You can do this in many ways.

Stand out and create a video of someone doing something fantastic or unbelievable. Pump up it with shocking statistics, or entertain your viewers with a cute cartoon. Doing any of these things will make your creation more interesting, which also means that people will want to send it along to family and friends.

But you also want to be sure that it is of high quality. You don’t want people to have trouble viewing it. Avoid putting in a lot of hype or unbelievable claims; that could work against you.

One more thing: When learning how to make a video that becomes viral, be sure to put it in the right category! That way, people are already searching for something like your video. Good luck!