Video Marketing: Keep Your Video Content Fresh

Creating video marketing content can seem like a challenge in itself. But once you get into making videos and becoming a subject matter on the content, you will be able to make videos with no problem. Because you are becoming an expert on the content, you should always do research to keep the fresh ideas and valuable information coming to your targeted audience. Online viewers enjoy seeing fresh updated information. They like to see that you are an expert in what they are looking for. Plus, if you post fresh, new content consistently, you will see your posts, blogs and websites start to rank high in search engines like Google, Yahoo, Bing and etc. You can create a series to your content. You do not have to give your audience the entire message in one video. Break it up and tell parts of it at a time. This will keep your audience tuned in because they will want to hear what valuable information you will be producing in your next video.

Good news spread fast! If someone is following your video posts and commenting on your content, chances are they will tell their friends about it. Keep posting on a daily basis content that is useful and educational to the viewer. Your targeted audience should be able to connect with you on a personal level. When watching your videos they should feel as if you have the solution to what they need at that very moment. And if you are producing videos every day and seem knowledgeable, chances are they will end up buying the product that you are selling.

Video marketing has a positive effect on business because of the massive online traffic and leads that it can deliver. But in order this to happen to any business, you must post your videos any and everywhere you can on the internet to get noticed. The more viewers see your content, the more likely you will be remembered. You do not need to be sitting in front of your computer to make a video. You can use your cellular phone, tablet or any other mobile device you have to make videos throughout the day. You can publish your videos immediately online so your audience can see your new content on a daily basis. Don’t worry about mistakes you make in the videos. Don’t even edit any of the mistakes. Having natural mistakes in your video shows that you are human and that you are real. The main reason for doing the video is to get your message across to your targeted audience.

It is best to start with making short videos that are at 3 minutes or less of recording time. If you push yourself to make videos every day and publish them consistently, you soon be able to make longer videos. Now is when you should edit your videos to look more professional. Having more professional looking, longer videos will constitute the growth you are having from video marketing consistently. Your voice will be clear and more precise and you will feel better about the videos you are producing.

How to Pick Out the Best Self-Defense Videos

Take a Google search for self-defense videos, and you’ll find that there are hundreds of companies ready to take your hard-earned money in exchange for the latest thing in self-defense. You have everything from legendary “forbidden martial arts” instructors all the way down to so-called black ops special forces top secret training videos. Now a lot of this can be confusing and difficult to choose a video for someone who doesn’t know a lot about the self-defense industry. So here’s some general guidelines that you can follow when buying or even looking at self-defense videos:

Guideline #1: If it says anything about black ops, special forces, secret skills, secret training camps, or anything else to make it sound as if it’s some forbidden knowledge that the government banned and has hidden, that’s probably a scam. The truth is, there’s no such thing as black ops secret ninja force skills. The skills that true black ops and other spec forces learn are actually very similar to what you’d find in a lot of different martial arts. There’s no hidden techniques. However, there are a lot of companies out there claiming that they’ll teach you the latest thing from secret training camps that the military banned for a hefty price. General rule of thumb is, if you see someone advertising this, you should avoid them. It’s probably a scam. The material isn’t very good, and how can you really trust someone if they’re lying about their system? How can you trust your life with their system?

Guideline #2: You should avoid people that want to sell you e-books. Now I know this is an article about self-defense videos, but when you’re looking for self-defense videos, you’ll find a lot of people actually selling e-books. Now there’s nothing wrong with e-books, and a lot can be learned from them. However, they leave a lot up to you. You’re not being taught, you’re reading how to do things. Unless their e-book has thousands of pictures, you’re not going to be able to see every part of the technique demonstrated, so you’ll miss out on a lot of the crucial parts of it. Yeah, the book may be solid information, but if your only source of knowledge for self-defense is an e-book, how will you ever know how to do the techniques properly? The truth is, you can’t. Stay away from the e-books. If you’re looking for self-defense videos, stick to videos.

Guideline #3: Another thing to keep in mind, when looking for self defense videos, is to look for self defense videos the creator actually stands by. Good self defense videos should have a good warranty and good unconditional guarantee. Try the product for at least 30 days, otherwise, how can you really know it’s a good system. You’ll see a lot of guys, and they’re doing this seven day test period, that’s not anything good. You can’t really examine a system in seven days. In fact, a general guideline is the more someone stands behind their system, the more it’s trustworthy. Anything over 30 days is usually pretty good though. The unconditional money back guarantee, 30, 60, 90 days, they’re all pretty good. You want to find someone who truly stands behind their product.

Guideline #4: Do some research. Before you pull the trigger and buy that product, Google the creator’s name, Google his product’s name, see what people are saying. If it has good reviews, it’s probably a good product. If it has bad reviews, it’s probably not something you want to be putting your money. You’ll find a lot of guys out there, if you Google their name, you’ll find that no one is giving their self defense videos good reviews. They get awful reviews and they’re generally not received very well. However, one thing you have to be wondering about this, is that there is a website called “BullShido.” I wouldn’t trust anything, personally, that you read there. You’ll find that anything there is written by MMA fanatics, so anything that’s not MMA, they completely trash and disregard. Yes, while there is a lot of great knowledge there, it’s very biased. So, I’m not sure if MMA forums are the best source…but you can find other sources. If you Google the name and you’ve seen a lot of stuff, saying that’s not a good product or maybe bad customer service, or anything like that may be something you want to stay away from.

If you’re looking for self defense videos, make sure you follow those guidelines when you’re trying to find self defense videos and you’ll find a good company that will treat you right.

Five Reasons Why Business Videos Fail

I’m often surprised when I hear about organisations that have tried video but consider it didn’t work for them. After a bit of digging it appears most had a poor experience due to one or more of the following:

Concept

The number one reason a video fails to get the right message across to the right audience is a bad concept. It needs to be relevant, engaging and if at all possible original. Also will your message actually work on video? Any kind of video should be viewed as a potential advertisement for your organisation and like an advertisement it has to be planned carefully and executed with precision.

Time should be spent developing a script and/or a storyboard that will help all parties visualise what is required and what will be delivered.

Actors & Presenters

Yes we know John in sales is a great talker and customers love him but how will he come across in front of a camera. A quick screen test will let him know what he’s in for and tell you if he’s the right guy. Too many clients paint themselves into a corner by insisting on a particular presenter, then have to ‘make do’ on the day.

If no one in an organisation is suitable then professional presenters and actors aren’t that expensive and they take away the risk. Alternatively you may consider just a voice-over.

Filming

A lot of video production companies bang on about their equipment… ‘my camera cost £10,000, we have the best lights’ etc etc. Yes, having good equipment is important but it should not be the sole reason for choosing someone to work with. Do they have experience in your industry or something similar? Ask to see relevant examples of their work.

When it comes to the filming (or more accurately the videoing) where it is done is very important. A studio is fine but filming on location will add another dimension and will enable viewers to put your message into context. Using a mixture of studio and location will break up the video and help maintain levels of interest.

Editing

Most people have a limited attention span, and that seems to be getting shorter by the year. They want information presented in small digestible chunks, if your video is too long viewers will simply get bored. Most online video players show the viewer how long the clip is even before they hit the play button – too long and they simply won’t watch. For most businesses the ideal duration is 100 seconds, if you have more to say simply chop it up into multiple videos.

Good editing, graphics and music will also add energy and dynamism to the production, but unless it is relevant steer away from anything too artistic or with too much movement, you don’t want your viewers feeling nauseous.

Delivery

Don’t go to all the trouble of shooting a video and then hide it away somewhere on your website. Have a clear strategy on how you will use it before you start filming. Of course put it on your website but why not on the home page? Does your organisation use social media – post links to the video on there and also upload it to all those sites that can accommodate video, it will help with your SEO.

Are there any events planned such as a conference or trade show where you can have the video running in a loop? Why not include a link in all emails, and not just those sent from the Sales department. If you are doing online advertising consider links from banner ads and MPU, some sites will also allow video ads. You can also link to the video from print ads by using QR codes or Blippar. USB memory sticks are very popular give-aways, why not put your video on them?

Your strategy should also include re-edits of the video, to freshen it up and add new content, this can be done for a very modest cost but will prolong the life considerably.

There are many other reasons why video does not work for organisations, but if you address these five to start with you are well on your way to a video that delivers results.