Will Video Advertising Work For My Business?

If you are wondering if video marketing online will work for your business, the answer is yes, when done the right way. You have to get some things right to be most effective. Here are some ideas for making good videos that will bring new buying customers to your company. These customers may very well feel as though they already know you because of your videos. This is a good situation to be in.

  1. Aim for quality content and production values in your videos. Good and interesting content will do wonders to attract new customers to your business. You need only some basic equipment to put your videos together and you probably already have some of it on your computer. An inexpensive video camera can produce remarkable, high quality results, so you need not spend a fortune on a camera. Likewise you will find that the video editor that you need to produce your video need not be expensive either. In fact Windows Movie Maker is probably already included on your PC and it is all you need to start producing high quality, appealing videos.
  2. When thinking about the length of your videos remember to “leave them wanting more.” This is good advice because you want to keep your videos snappy and to the point. Of course the length of your videos depends on the material you have but you will find it better to break your videos into several shorter ones than into a lengthy one that might leave your audience bored. So what length should your videos be. 30 seconds to 3 minutes seems to be a good length for most marketing videos. This length will be more enjoyable to your viewers and keep them as fans.
  3. Meter your videos out, don’t dump them on YouTube all at the same time, rather stretch out their release to build a steady fan base. This will allow you to watch your audience reaction to your videos and make adjustments as you make new ones. Be sure to let your audience know when you release new videos. If you have a blog, Facebook, or Twitter, be certain to update those fans about your latest video.

Video advertising for your small business can be one of the best investments that you can make for your business. It is inexpensive to produce and can really rivet the attention of your potential customers. Anyone can make effective videos with simple and low cost tools.

5 Predictions for the Future of Animated Marketing Videos

It’s no surprise that animated marketing videos offer one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly.

Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video.

Whiteboard animation is losing out its popularity… fast and how!

Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, and finally a fully formed product ready to invest in.

But then that’s when the dip came.

There’s a problem with innovations… once a trend catches on, everybody starts doing it. In no time, there was a glut of derivative, lazy, knock-off explainer videos crowding out legitimate content. How long can the viewers see the same thing, especially when they are bad?

Tell us, do you remember the last time you saw a whiteboard animation go viral on a social media platform? Maybe, someday whiteboard animations will rise again. But definitely not today!

What’s on the rise? 3D Animation.

In place of whiteboards, let’s look into the future of animation. Animated videos made in 3D is both better-looking and more affordable than it’s ever been. It doesn’t require a Pixar product to tell a riveting story anymore. So 3D might be right for your video! Good news isn’t it!

Some business concepts work better for 3D video than others. Keeping up with the cartoony familiarity of the traditional animation and also with the stark detail of 3D makes the most sense for businesses with a physical product. Using 3D animation, you can create a lifelike prototype of your vision. Throughout the video it interacts with other objects just like it would in real life.

How about creating different versions of the same video for different platforms?

Avoid making and paying for one single video, and then using that one video across all platforms. The scope of presenting the video to potential customers are endless, so don’t make the mistake of limiting it. To maximize your video’s effectiveness you need to tailor it to the platform it’s presented on.

Usually the norm is that an animated explainer video posted on a website should be 60-120 seconds long. The video features details of a product in an interesting manner, and leave the customer with a complete understanding of how your business helps them.

But a long-form video is never going to get played on a social media platform like Facebook.

Facebook viewers are scrolling through a massive feed, catching up with their friends and family, seeing various other sponsored content, instead of focusing on your one video. So, maybe they just catch some valuable insight from you. So, today’s leading content producers on Facebook are creating short and sweet videos (30 seconds or less). They are perfect for conveying the core principles of their message.

To combat the barrier that Facebook auto-plays videos with the sound muted, these videos are create short, punchy lines to hook the viewers. The goal is to catch the attention of those distracted face bookers as they scroll down through the feed. Once they’re lured into the short video, they should want to click through to the longer presentation on your website for more info. The best part is, once you’ve made the first version of the video it takes minimal effort to edit versions specifically crafted to the various outlets they will stream on. With the help of a good videographer you can edit down and rearrange the material he or she has already created until it’s ready to maximize its potential.

Design for Mobile Viewing

Now that we know folks at Facebook are distracted, you should also know most of them are watching on mobile devices (65% of Facebook video views are mobile). Your animated business video might be clear, catchy, and informative on a big screen, but how will a 6″ diagonal smartphone handle it?

For a marketing video to work on mobile, the text needs to be big, bold and to the point. Avoid the use of complete sentences, each screen of text should have 3 to 5 words arranged in a clear way for common, average viewers with less-than-genius understanding level to get the point before you switch to the next idea.

Keep the imagery simple. No small movements. No action off in the corners of the screen. People want to understand your message intuitively.

Integrate elements from your video into other campaigns, there’s a lot of work involved in creating a powerful, dynamic animated character. So once you have a lively company mascot everybody loves, it only makes sense that you should get as much value as possible out of it.

Always keep an eye on the next big thing

The first part of the animated video production is always the most expensive. Once you created your character, decided on your voice, and solidified your message everything becomes a piece of cake! Keep rolling, keep inventing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!

Importance of Sound Quality in Video

Synchronization of sound and video is very important for sparking interest, amongst any audience. Professional video production firms are very careful about sound quality in videos that are used for video marketing. An error often reflects your attitude and quality of the product. Sound quality (audio output) is the degree of accuracy, the recorded sound waves are emitted for physical pleasure or fatigue experience for listener.

When it comes to using videos for online advertising and internet advertising, there are many factors that require elimination with respect to sound quality. This includes distortion, feedback and equalization. Monitoring of the transmission can be done with the aid of VU and PPM meters. In video marketing it is very important that processing of audio signal include processes like, compression, expansion, equalization etc.. All these aspects are important in controlling sound quality because the right sound is propagated at the right time in right unit and helps in improving sales.

A professional video production firm would ensure that while creating a video good quality audio is used. A good quality audio is capable of conveying as much the information effectively; creating the appropriate mood and making you feel the information. In video marketing, online advertising and Internet advertising basic recording principles can be used to emphasize even the smallest sound of the environment to a very prominent mode, changing the focus of attention. Hence the use of appropriate instruments for recording and editing the unwanted noises is very important. It is also very important to propagate the sound at the right rate.

The sound quality of the system can get spoiled due to the corruption in the software used, it can as well be a connection error or a device problem or the result of a slow traffic. Any of such annoyance can only lead to negative impact on the video marketing campaign as the viewers will definitely get a poor image about the product. Poor sound quality can force the viewer to surf away to other options. In this technological era, businesses have to keep only one thing in mind and that is that there are many similar options available to the people. No competitor lacks an edge over others; heavy technical invasion has result in heavy marketing. A business cannot afford to make any mistake when it comes to marketing. A mistake can result in negative image building. Thus it is always better to employ a professional video production firm for creating videos for online advertising and internet advertising.

Technology has erased the loud speaker concept of amplifying sound to a particular point. The current equipments are capable of sending sound waves in almost 180 degree plus, which gives a great feel to the audience. In this manner, it is able to detect even the minutest of mistakes. The right manner of mixing, editing and conveying of sound through the best channel will increase the advertising appreciation. Selecting the most error free popular mode to send across the message is important, with regard to hit rates. In modular, sound helps to perceive the right message with right emphasis, and the right attitude.