Big Money in How-To Videos

This is a business that has made us BIG MONEY, How-To Videos.
In this article, you too will learn how to get into this lucrative business!
How-to videos can become very profitable, especially if you choose an interesting topic.

Obviously the first thing you’ll need, if you don’t have one already, is a good quality camcorder.
Get the best model you can afford, preferably with 3 CCD’s (Optical Pickups), and manual override controls.

Next you’ll need a good quality tripod, for steady shots.
Some good quality lights to illuminate your subjects.

Like video, good audio is just as important.
Make sure you have some good quality electric condenser and dynamic microphones on hand.
To monitor your audio properly, headphones are a must.
Get professional quality headphones.

A fast computer system, with a video capture card and editing software is a must.

The last thing you’ll need is a production video monitor, and monitor speakers.

Now that you’ve got your equipment, you need to do some research.
Go down to the local library or book store, and check out some how-to books.
Once you’ve produced your video, you’ll need to duplicate it.

The best way to do this in house (For Short Runs Only), is with a DVD duplicator.
If you need a large quantity (1000 Or More), you’ll be better off sending them out to be replicated.

You may have some customers that will prefer VHS tapes over DVD’s.
It may be a good idea to keep some VCR’s around with a distribution amp, this way you can cater to a larger audience.

To design your video cover, you’ll have to get some photo imaging software, and a good color printer.

Advertise your product online, in magazines and newspapers, to get the word out.

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What Makes an Online Video A Great Video on YouTube? The Basic Rules

Working at the viral videos market, viewing dozens of successful viral videos every day and picking the top of it to appear on our website, we have come up with the very basic guidelines for creating a successful viral video.

1. Your video should never ever cross the 3:00 minute limit, preferably staying within 1:30-2:00 minutes.

2. Your video should always use sound – never upload videos that are silent even if the original footage was recorded with no soundtrack.

3. Avoid long intros such as: “This video was brought to you by the coolest dude in the world” followed by some more blah blah that no one cares about. Remember, online viewers have no time for this – they browse content and don’t really read or have patience for anything else but your real content. Let them decide if your video is the most amazing thing they’ve seen or not.

4. Music makes a huge difference! Always, if possible, add some music to your videos. Try to be a real editor and wrap your video with the right music for it. By doing this you can get viewers excited over stuff they usually would ignore.

5. Edit your videos. Try to give your videos some nice editing rather than showing them as is. Sometimes a poor subject can be really exciting when given the right editing. Check out “Epic Meal Time” dudes on YouTube to get an idea of what great editing means.

6. Pick the right title. Most videos that reach the top views on YouTube contain the right keywords in their titles – words that get people excited and curious, such as: “exclusive! First blah blah ever! The most…ever! leaked video, rare video!” etc.

7. Use professional equipment. If you’re trying to stand out with your content you don’t need to get an expensive and professional equipment – a nice mini dvd camera would be just fine. All we’re saying is don’t use your cell phone camera for this. Avoid shaky and grainy footage that would simply annoy your viewers.

8. Don’t waste my time! Try to get to the punch as soon as possible and keep every second of the video interesting and fun. Many users create videos that waste the viewer’s time and really there is no reason to do that. Try to stay focused and have one subject / goal in your videos.

Of course, these advices only have to do with content quality – now you’ll have to use your social networks and some nasty tricks to get some initial buzz that would promote your videos.

Good luck!

Jeremy H.

Business Opportunities For Online Income – Video Marketing

If you’re looking for business opportunities for online income – we’re talking stacks of internet money – then one doesn’t have to look very far to see that online videos have taken the internet world by storm. The popularity of viral video sites like YouTube has upped what the average internet user expects in entertainment – not to mention in marketing.

For the internet marketing newbie looking to make online income, this can seem like one of the most daunting business opportunities: how do you use professional videos to market your internet business, especially when you’re new to it all? Just follow these four tips and techniques for creating your video campaign, and you’ll attract a sophisticated audience that will be so impressed with your marketing, they’ll be clamoring for your product and regard you as an internet guru!

Start out strong. Thanks to the internet, the average user can find everything on anything – and now have the attention spans to prove it. Experts agree that when it comes to internet marketing, the average entrepreneur has about three seconds to capture the attention of their audience before they move on. The same applies to videos. No matter how pretty or sophisticated your video may be, if it doesn’t catch the attention of your audience, they’re going to become bored – fast. Grab their attention right from the beginning, and they’ll be more likely to stick through the length of your video – and you’ll earn more online income.

Put your video out there. It makes sense that the more popular a video, the more people will be exposed to it, right? Well, this is exactly what you want to happen to your video. Don’t just slap it onto your sales copy and expect it to sell itself. Distribute your video around the web (try sites like YouTube and Google Video) and watch how fast your video generates traffic to your squeeze page.

Keep it short and sweet. Remember the tip about grabbing the attention of your prospective client right at the beginning of your video? Keep in mind that no matter how strong you start out, if your video lags on, you’re going to lose the attention of your audience. Make sure your video is short but powerful, with enough content to generate your customer’s interest. What’s an ideal time for your video? There are many different opinions out there, but most marketers agree that two minutes is more than enough time to drive your message home.

For the most effective video marketing, you want to make sure that your video finds itself distributed around the web, as opposed to staying just on your squeeze page. Remember, the primary goal of video marketing is to generate interest, not to finalize any sales. Although not as revolutionary as viral videos, good old-fashioned sales copy is best for squeeze pages!

Oh, looking for the fourth tip? Find it – along with the secrets of the ultimate internet gurus – at our website today!