The Problems Encountered in Creating Your First Marketing Video

Internet has helped dissolve boundaries and reach out to everyone across the globe. This accessibility of enormous information levels the playing field for everyone. The only factor that matters is how good your services are over the web or how well you project yourself. This is defined by the number of people viewing your website and how far up the search results of a search engine does your website show.

The ease of availability of the internet has led to the creation of the biggest market place for all kinds of products and services. The numbers involved in this market are staggering. Also the players stand at par with each other with no physical assets to display. There are websites, videos and articles which are the most prominent features of the internet. These websites and videos allow everyone to present themselves. Since this is a virtual domain, the dynamics of marketing are totally different than that of any other sector.

Internet is the only playground where one deals in humongous numbers every day. The virtual environment makes it impossible for any personal interaction and the only way to express one’s self is via audio, text and videos. With the ease of internet connectivity today, the ability to use videos on the internet has increased.

However, there are some issues with regards to creation of videos over the internet. If you invest a lot of money in creating a video which gets viewed by only a small segment of people, then the investment stands void. The higher number of viewers of the website helps in increased sales. The video should inform such viewers in an attractive manner exactly what the service is for. This should be like TV commercials which are made for targeting a dedicated number of viewers. Creating a marketing video is an expensive affair.

Some young Turks who try to overcome the challenge of the excessive costs involved by creating videos on their own, find another problem awaiting them. They might come up with innovative ideas, yet the software capability and editing of a video requires specialist tools which are not easy to master. Invariably, one ends up either spending a lot of money or spending a lot of time in trying to make a good marketing video.

In both the cases, there is loss. Furthermore it has been observed that whenever you assign the task of creating a marketing video to someone else by investing money, the videos created are not satisfactory. You will be happy to know that there is a marketing video creation service that helps you create marketing video with ease and provides quality that is at par with the best Hollywood effects. This service is easy to use and it helps in creating videos that not only have the visual appeal but also grab attention via their content.

There are many different types of videos that can be created. These include product comparison videos, market analysis video amongst many others. Apart from the predefined categories, a user can choose to create a customized video on any theme. There are many catchy taglines available to ensure that the viewer is attracted. Each of the marketing video has been created for maximum impact and is uploaded on more than 14 websites including youtube, viddler and howcast. This gives the video a greater chance to be seen and hence a greater chance of business for you.

Importance of Sound Quality in Video

Synchronization of sound and video is very important for sparking interest, amongst any audience. Professional video production firms are very careful about sound quality in videos that are used for video marketing. An error often reflects your attitude and quality of the product. Sound quality (audio output) is the degree of accuracy, the recorded sound waves are emitted for physical pleasure or fatigue experience for listener.

When it comes to using videos for online advertising and internet advertising, there are many factors that require elimination with respect to sound quality. This includes distortion, feedback and equalization. Monitoring of the transmission can be done with the aid of VU and PPM meters. In video marketing it is very important that processing of audio signal include processes like, compression, expansion, equalization etc.. All these aspects are important in controlling sound quality because the right sound is propagated at the right time in right unit and helps in improving sales.

A professional video production firm would ensure that while creating a video good quality audio is used. A good quality audio is capable of conveying as much the information effectively; creating the appropriate mood and making you feel the information. In video marketing, online advertising and Internet advertising basic recording principles can be used to emphasize even the smallest sound of the environment to a very prominent mode, changing the focus of attention. Hence the use of appropriate instruments for recording and editing the unwanted noises is very important. It is also very important to propagate the sound at the right rate.

The sound quality of the system can get spoiled due to the corruption in the software used, it can as well be a connection error or a device problem or the result of a slow traffic. Any of such annoyance can only lead to negative impact on the video marketing campaign as the viewers will definitely get a poor image about the product. Poor sound quality can force the viewer to surf away to other options. In this technological era, businesses have to keep only one thing in mind and that is that there are many similar options available to the people. No competitor lacks an edge over others; heavy technical invasion has result in heavy marketing. A business cannot afford to make any mistake when it comes to marketing. A mistake can result in negative image building. Thus it is always better to employ a professional video production firm for creating videos for online advertising and internet advertising.

Technology has erased the loud speaker concept of amplifying sound to a particular point. The current equipments are capable of sending sound waves in almost 180 degree plus, which gives a great feel to the audience. In this manner, it is able to detect even the minutest of mistakes. The right manner of mixing, editing and conveying of sound through the best channel will increase the advertising appreciation. Selecting the most error free popular mode to send across the message is important, with regard to hit rates. In modular, sound helps to perceive the right message with right emphasis, and the right attitude.

Analytics and Algorithms To Predict Human Patience In Watching Online Videos – Conflicts

There has been a lot written about human behavior online, and a ton of computer science behind how people network, play on social networks, get their news, and how much time they are willing to spend watching online videos or even watching online college lectures. Well, I’ve noted something that has bothered me a little, and I’d like to explain how our data mining of time spent watching videos might be all wrong.

First, over the last few years, I’ve watched large numbers of lecture videos on Udemy and other similar type websites. I’ve noted that if I let them run in the background, as I am while writing this article, that I get to keep my mind busy while writing, a skill which now comes second nature to me after publishing 30,300 articles online. I can listen while typing, but if I choose to use the Dragon speech recognition software, I can’t. Thus, even though I can write 3-times faster with Dragon, I can’t learn while I write.

To keep from having to stop typing and turn on another video, I chose hour long videos, usually lectures or panel discussions on interesting topics, also programs with very few visuals as I won’t have time to look at them unless I split screens. I guess this is similar for those who watch TV in the background while working. Unfortunately, I’ve already seen all the Science Channel, Animal Channel, CSPAN Book reviews, and military channel shows – they are now just re-runs for me.

One thing I’ve noticed is that when I search on YouTube now the algorithm seems to sort the videos by length in time of the video to my preferences. When I watch a number of small short videos prior to thinking it lets me take in lots of information quickly – feeding my mind and allowing for cross-pollination. But then when I go back, all the suggestions are short videos when I want long ones. That is the first problem, the system and algorithm thinks my attention span is short and that I am stupid and puts up only short videos. Good or bad? Both.

Not long ago, I was watching a YouTube Video on a topic I really care about, the title was “Designing the Vehicle of the Future,” published on December 11, 2013 by the Aspen Institute, it was one hour long. After watching this I was reminded that one reason smart people may not want to watch long videos, is because most of them suck. The documentaries done professionally are okay, but the panel discussions are very weak in content, mostly people tip-toeing over the other panelists’ views in some sort of a bogus groupthink dance.

Then comes the questions, where the talk actually gives more chance to learn something, however half of the questions truly are stupid, and yet again, the panelists do a dance saying something like; “great question” even though the question sucked. By the time the panelist discussion is over, you’ve heard from brilliant people in industry, but you didn’t learn anything you didn’t know if you are half up on the industry, at least that’s been my experience.

Next, those long single speaker lectures, well, they are sometimes good, but if the speaker isn’t good, they really do a disservice to the topic, actually turn people off. In the form of a college course, it causes people to quit the program, and perhaps not watch another. What I am saying is this. Maybe people’s attention span isn’t as short as we think, maybe those publishing videos are just putting up crappy content – content which is insufficient for the curious, inquisitive and up on the topic mind. Please consider all this and think on it.