More on Video Marketing Success

We have already said what an amazing marketing tool video is and how it can be used to bring visitors to your website and build your “list”. On YouTube alone there are over a billion users every month, and also YouTube is owned by Google so using videos on YouTube you are immediately improving your SEO rankings with no extra effort but there are a few things to remember.

Search engines need to know what a video is about so remember to put keywords in the title. Use the description area to put a full description of the video and keywords. The top two lines are the ones seen by humans but all available space can be seen by search engines.

Tags in videos and pictures are important. How often are you searching on Google pages when you see a row of pictures or videos that link back to someone’s website? I have occasionally seen pictures that link back to my website, it all helps.

Share your videos on social media and get shares and likes from viewers. Have share buttons on your website so that visitors can share on their Facebook and Twitter pages for their friends to see and pass on. Shares and likes are a source of future visitors, make your videos work as hard as you can!

There is a tool called “HootSuite” which allows atomization for scheduling and re-promoting you videos at set intervals.

If your videos are suitable, over time you could group them together and add to a play-list. Choose a suitable thumbnail picture to promote your videos and get them noticed. This could help you promote your recognisable brand.

Videos can be made about anything and everything. They could be educational, and could demonstrate some equipment and how to use it. Videos are great for testimonials the full face communication helps to make you believable as people relate to people. Humorous videos can still make a point and bring visitors to your website. Do you remember the educational videos John Cleese made?

You could make a sequence of videos explaining a course of action and sell them on your website, but with the initial one or two being free to watch, and entice viewers to purchase. I saw this done very effectively recently with a sequence of very good videos. 5 were free to watch on YouTube the remaining five were offered at a discount price for a limited period, and later the whole course was sold at a higher price. Obviously the videos have to be of high quality and useful for this to work.

Video marketing is a vast subject with so many ways of using videos to increase your rankings and bring traffic to your website This form of marketing is becoming more popular as months go by, learn to make good videos now and take advantage of the benefits, and grow you list of prospective buyers.