Big Money in How-To Videos

This is a business that has made us BIG MONEY, How-To Videos.
In this article, you too will learn how to get into this lucrative business!
How-to videos can become very profitable, especially if you choose an interesting topic.

Obviously the first thing you’ll need, if you don’t have one already, is a good quality camcorder.
Get the best model you can afford, preferably with 3 CCD’s (Optical Pickups), and manual override controls.

Next you’ll need a good quality tripod, for steady shots.
Some good quality lights to illuminate your subjects.

Like video, good audio is just as important.
Make sure you have some good quality electric condenser and dynamic microphones on hand.
To monitor your audio properly, headphones are a must.
Get professional quality headphones.

A fast computer system, with a video capture card and editing software is a must.

The last thing you’ll need is a production video monitor, and monitor speakers.

Now that you’ve got your equipment, you need to do some research.
Go down to the local library or book store, and check out some how-to books.
Once you’ve produced your video, you’ll need to duplicate it.

The best way to do this in house (For Short Runs Only), is with a DVD duplicator.
If you need a large quantity (1000 Or More), you’ll be better off sending them out to be replicated.

You may have some customers that will prefer VHS tapes over DVD’s.
It may be a good idea to keep some VCR’s around with a distribution amp, this way you can cater to a larger audience.

To design your video cover, you’ll have to get some photo imaging software, and a good color printer.

Advertise your product online, in magazines and newspapers, to get the word out.

If You Find This Article Useful, Please Link To It!

The Problems Encountered in Creating Your First Marketing Video

Internet has helped dissolve boundaries and reach out to everyone across the globe. This accessibility of enormous information levels the playing field for everyone. The only factor that matters is how good your services are over the web or how well you project yourself. This is defined by the number of people viewing your website and how far up the search results of a search engine does your website show.

The ease of availability of the internet has led to the creation of the biggest market place for all kinds of products and services. The numbers involved in this market are staggering. Also the players stand at par with each other with no physical assets to display. There are websites, videos and articles which are the most prominent features of the internet. These websites and videos allow everyone to present themselves. Since this is a virtual domain, the dynamics of marketing are totally different than that of any other sector.

Internet is the only playground where one deals in humongous numbers every day. The virtual environment makes it impossible for any personal interaction and the only way to express one’s self is via audio, text and videos. With the ease of internet connectivity today, the ability to use videos on the internet has increased.

However, there are some issues with regards to creation of videos over the internet. If you invest a lot of money in creating a video which gets viewed by only a small segment of people, then the investment stands void. The higher number of viewers of the website helps in increased sales. The video should inform such viewers in an attractive manner exactly what the service is for. This should be like TV commercials which are made for targeting a dedicated number of viewers. Creating a marketing video is an expensive affair.

Some young Turks who try to overcome the challenge of the excessive costs involved by creating videos on their own, find another problem awaiting them. They might come up with innovative ideas, yet the software capability and editing of a video requires specialist tools which are not easy to master. Invariably, one ends up either spending a lot of money or spending a lot of time in trying to make a good marketing video.

In both the cases, there is loss. Furthermore it has been observed that whenever you assign the task of creating a marketing video to someone else by investing money, the videos created are not satisfactory. You will be happy to know that there is a marketing video creation service that helps you create marketing video with ease and provides quality that is at par with the best Hollywood effects. This service is easy to use and it helps in creating videos that not only have the visual appeal but also grab attention via their content.

There are many different types of videos that can be created. These include product comparison videos, market analysis video amongst many others. Apart from the predefined categories, a user can choose to create a customized video on any theme. There are many catchy taglines available to ensure that the viewer is attracted. Each of the marketing video has been created for maximum impact and is uploaded on more than 14 websites including youtube, viddler and howcast. This gives the video a greater chance to be seen and hence a greater chance of business for you.

More on Video Marketing Success

We have already said what an amazing marketing tool video is and how it can be used to bring visitors to your website and build your “list”. On YouTube alone there are over a billion users every month, and also YouTube is owned by Google so using videos on YouTube you are immediately improving your SEO rankings with no extra effort but there are a few things to remember.

Search engines need to know what a video is about so remember to put keywords in the title. Use the description area to put a full description of the video and keywords. The top two lines are the ones seen by humans but all available space can be seen by search engines.

Tags in videos and pictures are important. How often are you searching on Google pages when you see a row of pictures or videos that link back to someone’s website? I have occasionally seen pictures that link back to my website, it all helps.

Share your videos on social media and get shares and likes from viewers. Have share buttons on your website so that visitors can share on their Facebook and Twitter pages for their friends to see and pass on. Shares and likes are a source of future visitors, make your videos work as hard as you can!

There is a tool called “HootSuite” which allows atomization for scheduling and re-promoting you videos at set intervals.

If your videos are suitable, over time you could group them together and add to a play-list. Choose a suitable thumbnail picture to promote your videos and get them noticed. This could help you promote your recognisable brand.

Videos can be made about anything and everything. They could be educational, and could demonstrate some equipment and how to use it. Videos are great for testimonials the full face communication helps to make you believable as people relate to people. Humorous videos can still make a point and bring visitors to your website. Do you remember the educational videos John Cleese made?

You could make a sequence of videos explaining a course of action and sell them on your website, but with the initial one or two being free to watch, and entice viewers to purchase. I saw this done very effectively recently with a sequence of very good videos. 5 were free to watch on YouTube the remaining five were offered at a discount price for a limited period, and later the whole course was sold at a higher price. Obviously the videos have to be of high quality and useful for this to work.

Video marketing is a vast subject with so many ways of using videos to increase your rankings and bring traffic to your website This form of marketing is becoming more popular as months go by, learn to make good videos now and take advantage of the benefits, and grow you list of prospective buyers.