Using Video on Your Website Or Blog – Are Your Videos Good Enough?

Video is becoming more and more popular online every day, and it’s more important now than ever before to use video on your website or blog. Comscore.com stated that in May of 2010, 84.4% of the total US internet audience viewed online videos, and that during that month alone, over 183 million US viewers watched almost 34 Billion videos. That’s about 186 videos per viewer, or more than 6 videos each day per viewer. It’s clear that if you aren’t using videos in your online marketing, you are being left behind. But you have to use them correctly.

Obviously, not all 34 billion videos viewed in May were sales or marketing-related videos; in fact, most of them were probably pure entertainment. But the simple fact remains that online videos are becoming more popular every month, and you will want to use videos on your website or blog. You will want your videos to be easy-to-watch, so that your visitors actually see your content. Too many videos are poorly made, and create frustrating experiences for viewers. This is not what you want to create!

Let’s just talk about marketing videos for a minute. The purpose of the video is to engage your viewer and get them to take action – a desired action. Maybe you want them to opt in to your list, buy your product, write a letter, or leave a comment on your blog. If your video rambles all over the place and confuses people, it’s likely they won’t take that desired action. You’ll want to have a good flow of information so that viewers are engaged in what you are sharing and are taken step by step through the sequence that leads them to taking action.

Videos that are too long can also pose a problem for viewers. Your videos should be long enough to make the point without being boring, and no longer. Currently the average length of an online video is under 5 minutes. If you want a longer video, or need to have a longer video in order to make your point, be sure it moves quickly and continues to hold the viewers’ attention. You can do that by providing great information that your viewer will want to see.

In our online business we get to see a lot of videos on websites and blogs, and you probably do as well. I’ll bet you have seen videos that are absolutely awesome, and some that are really pretty boring. Maybe even downright annoying! Stop and ask yourself how many videos you watched all the way through, and how many you clicked away from almost immediately. Something made you stop watching – some mistake or problem with the content or the video presentation.