Using Viral Videos For Additional Traffic

Although video marketing is somewhat new, it is here to stay. As a matter of fact, online videos are some of the most well trafficked websites that are available online and it doesn’t seem to be slowing down anytime soon. A simple look at the most popular websites that are on the Internet will prove this fact to you, and it seems that people are spending more and more time on these websites. You can actually use this to your advantage, by posting videos to the website to pull people in to your website indirectly.

Many of us focus on getting traffic to the search engines, and it is a good idea to spend a little bit of time doing this every day. It may come as a surprise to you that the second most used search engine on the Internet is YouTube. If you’re not showing up in the search engine because you do not have the videos on YouTube, you are leaving a lot of money on the table. That is why it is important to make sure that you’re not only posting videos but that you optimize them for the internal search engine that will drive a lot of traffic in your direction.

Something else that is necessary for you to do is to make sure that you are targeting the video to your audience. It would do no good for you to have a video about cars and then to send them to your website, where you’re trying to sell dog supplies. Make sure that your video is both informative and on target, and the people that follow through your website will be a warm audience that will be much easier for you to sell to.

You also need to make sure that you’re giving people the opportunity to get over to your website easily. There is nothing wrong with posting your URL on your video, either at the beginning or at the end. You can also include it in the title, and you should have a hyperlink to your website in the comments on the right-hand side of the page. When you do these things properly, you would be surprised at how many people will follow the link and then end up on your website. Some of the traffic will be type in traffic, but other traffic will come directly from the links that are available on YouTube.

Finally, you need to make sure that you’re posting videos which are worthy of having people watch. This is how you start a viral video campaign, by making the videos good enough that people will want to pass them along naturally. Although you may have to push a little bit to get it started, once one of these videos finds a life of its own, it will truly be able to generate a lot of traffic in your direction. The beauty of video marketing is, if you happen to fail the first time out, just continue with another video until it is successful for you.